10 Best teeth whitening toothpaste in India

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Last Updated - 05/09/2025

Best Choice
01

Close Up
16% Off

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Closeup White Now purple color corrector toothpaste for Teeth Whitening | Reverses 1 Year of Yellow Stains to whiten teeth| Enamel safe & for daily use – 100g
9.8

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

With Purple color correctors: Purple color correctors work instantly to neutralize yellow tones and whitens your teeth in 1st brush. Say bye bye to stains and hello to a dazzling white smile
Teeth Whitening Toothpaste: Closeup White Now purple color corrector effectively removes up to 1 year of yellow stains, leaving your teeth visibly whiter. Experience a brighter smile with every use.
Multi-benefit toothpaste: Enamel safe for daily use, it strengthens enamel, is paraben-free, protects against decay and cavities, and its minty fresh flavor gives you iconic Close Up 'Fresh Breath
Micro Brighteners: Formulated with a blend of three micro-brighteners, this toothpaste gently removes surface stains (from foods like coffee, wine, tea etc) ensuring your teeth look their best.
Dual Action Technology: This innovative toothpaste combines purple color correctors and micro-brighteners to make your teeth look whiter and reduce surface stains, giving you a more radiant smile

₹133.00 ₹160.00 16% Off
02

Perfora

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Perfora Purple Whitening Toothpaste-125g | v34 Colour Corrector For Teeth | Purple Toothpaste For Teeth Whitening | Teeth Stain Remover | Enamel Safe & Effective Teeth Whitener Oral care | Grape Mint
9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Safe Daily Teeth Whitening with ImerCare KaoBright: Purple Magic Tooth paste contains ImerCare KaoBright, a natural, Kaolin-based ingredient with high stain-removal power and very low abrasivity. That means it lifts surface stains gently without scratching or wearing down your enamel, making it safe enough for daily use while still delivering noticeable results.
Refreshing Grape Mint Flavor: This paste brings a unique twist with its Grape Mint blend, offering a fresh, slightly sweet, and fruity taste with a cool finish. It refreshes your breath while adding an enjoyable, playful element to your brushing routine—perfect for those who dislike traditional minty burn.
Prevents New Stains: PVP (Polyvinylpyrrolidone) formula creates a microscopic film over your teeth that acts like a shield. This helps reduce the ability of new stains to adhere to the enamel, whether they come from coffee, tea, wine, or certain foods. It helps prolong the whitening effects while keeping your smile cleaner.
Loved By Customers, Created By Experts: Dentist-approved and crafted with care, Perfora blends innovation with integrity. With over 1 million happy customers and a proud feature on Shark Tank Season 2, we’re on a mission to make oral care simple, effective, and enjoyable for everyone, every day.
Instantly Brighter Smile with Purple Technology: This toothpaste uses a proven color-correcting method. The purple tint in the formula visually balances out yellow stains on your teeth, making them appear whiter right after brushing. It's a quick, non-bleaching solution for a visibly brighter smile in minutes.
Holistic Oral Care: Transform your daily routine with Perfora’s science-backed oral care essentials. From smart electric and manual toothbrushes to SLS-free toothpastes, alcohol-free mouthwash, dental flossers, and plastic-free chewing gums—every product is designed for a cleaner mouth and a healthier planet. Brighten your smile with our whitening powder, Purple Serum & Teeth whitening Strips, and support full-mouth wellness with tongue cleaners.
Clean & Conscious Formula: Purple Magic is consciously crafted to be free from harsh or controversial ingredients. There’s no SLS (a common foaming agent linked to irritation), no Titanium Dioxide (a whitening agent often under scrutiny), and no artificial sweeteners. It’s a safer, more mindful option for you and your family, without compromising on performance.
Advanced Cavity & Tartar Protection: Formulated with Sodium Fluoride, this toothpaste not only strengthens enamel but also defends your teeth from everyday acid attacks and cavity formation. Additionally, it includes Tetrasodium Pyrophosphate—a clinically used ingredient that helps prevent tartar buildup and reduces plaque, giving you cleaner, healthier teeth over time.

₹275.00
03

Perfora
10% Off

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Perfora Teeth Whitening Serum-30ml | Purple Magic v34 Colour Corrector For Teeth Oral Care | Purple Toothpaste For Teeth Whitening | Teeth Stain Remover | Enamel Safe & Effective Teeth Whitening Products | Apple Peach
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Powerful Active Ingredients backed By Science - The Purple Magic Whitening Serum does not contain any preservatives or other cytotoxic ingredients. There are no bleach or harsh chemicals, and it is certified Non-Toxic, SLS-free, Vegan, Preservative Free, and Sugar-Free.
Perfora Teeth Whitening Serum - We all want a shiny set of teeth but the stubborn yellow stains on our teeth refuse to go away. So, with the help of our enamel-safe, Purple Magic Whitening Serum you’ll be able to achieve that perfect white pearly smile. This teeth whitening serum is one of its kind product that helps to remove yellow-colored teeth stains with the help of purple color, bromelain & papain enzymes (active ingredients for teeth whitening).
Loved By Customers, Created By Experts - An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed & dentist-approved, our innovative oral care solutions are practical & enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora, where every smile matters!
Holistic Oral Care - Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers & SLS-Free Toothpastes, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & mouth sprays & choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen & maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.
Directions for Use: Wet your toothbrush bristles, apply your regular toothpaste, then add 2 pumps of the Purple Magic Serum on top. Brush gently for 2 minutes, twice a day, as part of your regular brushing routine for effective whitening results.
Color Corrective Technology - This serum uses corrective color technology to whiten your teeth i.e. it helps in removing yellow-colored teeth stains with the help of purple color, bromelain, and papain enzymes (active ingredients for teeth whitening). Applying purple on your teeth can counteract and cancel the yellow stains on the surface, making your teeth appear whiter.
Active Freshness & Soothing Flavor - The product has an interesting taste profile of apple, peach, and mint and is too good to be resisted. This flavor, combined with clean and effective ingredients restores teeth brightness.

₹449.00 ₹499.00 10% Off
04

Marvis
20% Off

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Marvis Whitening Mint Toothpaste, 3.8 ounces
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
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₹1,599.00 ₹1,999.00 20% Off
Best Value
05

ELOXA
60% Off

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ELOXA Niacinamide Whitening Toothpaste (2-Pack) – Gentle Natural Formula for Stain Removal, Teeth Whitening & Fresh Breath – Herbal Mint Flavor – Daily Oral Care Toothpaste for a Clean, Bright, Healthy Smile – Fluoride-Free & Safe (2)
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Niacinamide-Powered Whitening – Gently reduces surface stains for a visibly brighter, healthier-looking smile.
Natural Stain Removal – Effectively lifts discoloration caused by coffee, tea, wine, and smoking.
Fresh Herbal Mint Flavor – Leaves your breath feeling fresh and clean with a soothing minty finish.
Fluoride-Free & Gentle – Safe for daily use and ideal for sensitive teeth; free from harsh chemicals.
Daily Oral Care Solution – Cleans, protects, and strengthens enamel for long-term dental health.

₹390.00 ₹999.00 60% Off
06

CRULLA
81% Off

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CRULLA SP 4 Ultra Whitening Toothpaste, Teeth Cleaner, Advanced Whitening Formula for Stain Removal - (50gm Pack Of 1)
9.1

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Using our toothpaste is simple and easy. Simply brush your teeth with it for 3 minutes, twice a day, for optimal results. With regular use, you'll see a visible improvement in the whiteness of your teeth, giving you the confidence to show off your smile! Upgrade your oral care routine with Yiliku sp-4 Probiotic Toothpaste today and experience the difference it can make!
Our toothpaste uses gentle natural ingredients that are safe for daily use and support overall mouth health. Its refreshing natural flavor leaves your mouth feeling fresh and clean while the probiotics provide an added boost to your oral health.
Our toothpaste keeps your breath fresh all day long, helping to improve your mood and confidence. You can confidently go about your day knowing that your smile is fresh and bright.
Get ready for a brighter and whiter smile with our sp-4 Probiotic Toothpaste. With natural ingredients, it effectively and quickly removes years of stains caused by coffee, tea, and wine, leaving your teeth visibly whiter.
Enjoy fresh breath all day long with our Sp-4 Ultra Whitening. Not only does it stop bad breath, but it also helps to freshen your breath, giving you a more confident smile.

₹184.00 ₹999.00 81% Off
07

Cipla

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Cipla Nicotex Stain Removal Toothpaste | Teeth Whitening, Plaque Removal, Protection Against Decay And Cavities | Papain, Bromelain, Neem Extract, Meswak Extract | With Fluoride | Sls Free | 100G
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Triple Impact Whitening: Papain, Bromelain, and Neem extract work synergistically to reduce the visible appearance of tooth stains, leaving your smile noticeably brighter and more radiant.
Refreshing and Soothing: Menthol and Clove create a refreshing and soothing experience, leaving your mouth feeling clean and revitalized after each use.
Protective Oral Care: Sodium Fluoride and Potassium Chloride provide essential protection against decay and cavities, ensuring your teeth stay strong and healthy.
Long-lasting Freshness: Xylitol, Anethole, and Extract of Meswak work together to combat bad breath, keeping your breath fresh and minty throughout the day.
Enamel Protection: Silica and Titanium Dioxide help polish and protect enamel, maintaining the natural whiteness of your teeth while preventing damage from everyday wear and tear.

₹250.00
08

Fang
25% Off

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Fang Natural Toothpaste|Teeth Whitening|Heals Sensitive Teeth|Fights Cavities, Gum Diseases & Bad Breath|SLS & Chemical Free |Organic, Vegan (Pack of 1, Activated Charcoal)
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

THE FANG ADVANTAGE: Every Fang product of our teeth whitening products has been developed in California and has stood the scrutiny of highly respected dentists. We come to work every day with the sentiment that no Fang user should ever get a painful dental disease. We have created a perfectly balanced, everyday toothpaste that will leave your mouth squeaky clean with fresh breath all day.
ORGANIC AND TOXIC CHEMICAL FREE FORMULATION: Unlike mass-produced tooth pastes that contain chemicals linked to cancer, endocrine and gut problems, this teeth whitening toothpaste is made with safe and natural ingredients. It has essential oils of mint and neem and pure extracts of ayurvedic herbs - miswak and clove. It is 100% free from harmful chemicals like SLS, triclosan, parabens and fluoride. We use fully sustainable and recyclable tubes & caps certified by APR, USA.
NATURAL HYDROXYAPATITE TOOTHPASTE: Nano-hydroxyapatite (-Ha) is the only non-toxic alternative to fluoride. It is a natural mineral that repairs your enamel, reduces tooth sensitivity and whitens teeth. It has been the gold standard in premium Japanese toothpastes for over 40 years and is an active ingredient in our fluoride-free toothpaste. Our teeth whitening toothpaste is fluoride free and sls free herbal toothpaste.
LUXURIOUS USER EXPERIENCE: Organic toothpastes fall short on user experience due to absence of harmful tooth paste ingredients like SLS and triclosan. After a year-long global search, we’ve successfully created a toxic chemical free, everyday teeth whitening toothpaste that will deliver complete satisfaction on the sink. Once you’ve used this for a few days, you may never use anything else.
CREATED FOR OVERALL ORAL HEALTH: India has abnormally high rates of gum diseases and undetected cavities. Something needed to change. We have developed a powerful herbal toothpaste with essential oils, pure ayurvedic extracts and our proprietary n-HA quality that will deliver perfect oral health. Experience the amazing power of our natural fluoride free toothpaste that will remineralize your enamel, prevent cavities, gradually reduce sensitivity and lead to natural whitening of your teeth.

₹299.00 ₹399.00 25% Off
09

magics

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Magics PearlX Teeth Whitening Toothpaste | Removes Gutka, Pan Masala & Tobacco Stains Reduce Sensitivity and Protect Tooth Enamel Safe Teeth Whitening Toothpaste for Men, Women & Kids (100 g (Pack of 1))
8.5

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

REMOVES TOBACCO, GUTKA & PAAN MASALA STAINS IN 2 WEEKS OF USE. REMOVES PLAQUE AND YEARS OLD TARTAR AND MAKES YOUR TEETH HEALTHY LOOKING AND BRIGHT
RECOMMENDED FOR ORAL BEAUTY ROUTINE
MADE WITH NATURAL AND TOXIN FREE TOOTHPASTE
EFFECTIVE AGAINST GUM DISEASES & REPAIRS CAVITIES: kills bacteria and fungus, effective against gum disease and reduces bad breath
DAILY PROTECTION AGAINST TEETH SENSITIVITY

₹350.00
10

DENTE91
14% Off

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Dente91 Anti-Stain Expert Toothpaste for Stain Removal & Teeth Whitening | Protects against Dental Caries & Strengthens Enamel | Reduces 63% stains in just 3 days | 140g (2 X 70g)
8.3

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Remove stains and whiten teeth in just 3 days! Dente91 Anti-Stain Expert is a toothpaste with breakthrough formula that provides multiple benefits.

₹306.00 ₹358.00 14% Off