10 Best toothpastes in India

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Last Updated - 30/01/2026

Best Choice
01

Close Up
47% Off

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Close Up Toothpaste | Long lasting 18 Hours Of Fresh Breath & White Teeth - 600g (Pack of 4)
9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.
Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay.
Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.
Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)
Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste.
Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.

₹254.00 ₹475.00 47% Off
Best Value
02

Close Up
49% Off

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Close Up Toothpaste | Long lasting 18 Hours Of Fresh Breath & White Teeth - 600g (Pack of 4)
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.
Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay.
Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.
Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)
Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste.
Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.

₹241.30 ₹475.00 49% Off
03

Colgate

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Colgate Strong Teeth Toothpaste with Amino Shakti - India's No.1 Toothpaste for Cavity Protection (150 g)
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This toothpaste is 100% Vegan, Gluten-Free and is made responsibly
Recommended usage: Brush twice a day for 2 minutes each time
Good nutrition begins with strong teeth. Strong teeth chew better which leads to better absorption of nutrients hence making you healthy and strong from within
Colgate Strong teeth is an anticavity toothpaste, helps reduce cavity, freshens your breath and gives you a healthier smile
Colgate Strong teeth is an anticavity toothpaste, helps reduce cavity, freshens your breath and gives you a healthier smile
Colgate Strong Teeth with its unique Amino Shakti formula adds natural calcium to strengthen teeth from within and makes them resistant to tooth decay

₹84.00 ₹92.00
04

Dabur
33% Off

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Dabur Herb'l Neem - Germ Protection Oral Care Toothpaste - 200 g
9.3

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Popularly called by several names such as "Heal All", "Nature's Drugstore" etc, Neem also has powerful anti-oxidant properties making it an excellent choice for oral care
Neem is a proven agent which fights problem causing bacteria and helps keep your family protected from common dental problems
Dabur Herb'l Neem Toothpaste is free from Fluoride & Parabens making it safe for your family's use
Dabur Herb'l Neem Toothpaste has been specially formulated to ensure you have a pleasant mouthfeel post brushing
Dabur Herb'l Neem Toothpaste has been formulated with the goodness of Neem which has been used for various oral care needs since ages

₹87.00 ₹130.00 33% Off
05

Colgate
16% Off

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Colgate Strong Teeth Cavity Protection Toothpaste 500gm
9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This toothpaste is suitable for men, women and children.
This toothpaste is 100% Vegan, Gluten-Free, Sugar-Free and is made responsibly.
Strong inside, smiles on the outside.
Recommended usage: Brush twice a day for 2 minutes each time.
Pack contents: 2 X 200g + 1 X 100g toothpaste tubes
Good nutrition begins with strong teeth. Strong teeth chew better which leads to better absorption of nutrients hence making you healthy and strong from within.
Colgate Strong teeth is an anticavity toothpaste, helps reduce cavity, freshens your breath and gives you a healthier smile
Colgate Strong Teeth with its unique Amino Shakti formula adds natural calcium to strengthen teeth from within and makes them resistant to tooth decay.
Colgate Strong Teeth has unique formula that gives you 2X stronger teeth and helps keep your teeth strong from within.

₹259.00 ₹310.00 16% Off
06

Colgate

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Colgate Max Fresh Toothpaste, Red Gel Paste with Menthol For Tooth Decay Prevention, Cavity Protection, Gum Protection, Whitening, Eliminates Bad Breath (300g, 150g X 2, Spicy Fresh, Saver Pack)
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This red gel toothpaste contains unique cooling crystals that dissolve completely as you brush. Colgate Maxfresh gives you intense cooling and a burst of freshness
Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision
Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months
Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan, Sugar-free and Gluten free
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use

₹194.00 ₹204.00
07

Colgate
25% Off

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Colgate Strong Teeth Anticavity Toothpaste - 700g Saver Pack
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

STRENGTHENS TEETH, PREVENTS CAVITIES, Whitens Teeth and Freshens Breath.
RECOMMENDED USAGE: Brush twice a day for 2 minutes each time.
NOURISHED Teeth are important as our teeth are losing calcium every day we eat sugary or junk food.
NOURISHED TEETH are 2X STRONGER with COLGATE STRONG TEETH's unique Calcium Boost + Arginine Formula.
COLGATE STRONG TEETH is India’s no.1 toothpaste for stronger teeth for you and your family. As per Kantar Worldpanel Apr '23 report, it's the No.1 penetrated toothpaste in India, and has the highest volume share within the Toothpastes category.
COLGATE STRONG TEETH NOURISHES teeth by boosting the process of natural calcium reabsorption from the saliva.
100% VEGAN, Gluten-Free and responsibly made.

₹348.00 ₹464.00 25% Off
08

Dabur
40% Off

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Dabur Red Paste - India's No.1 Ayurvedic Paste, Provides Protection Plaque Removal, Toothache, Yellow Teeth, Bad Breath- 800g (200gm*4)
8.4

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Reduction in gingivitis, teeth stains and bad breath.
Provides protection from 7 dental problems: cavities, gingivitis, plaque, toothache, bad breath, yellow teeth, plus weak teeth and gums
Protects from all sorts of dental problems and helps with sensitive teeth
Prevents tooth decay that can cause tooth cavities
Please check near QR code for Expiry details
Makes teeth strong and healthy
Formulated with traditional Indian medicines. Packed with the power of 13 active Ayurvedic ingredients such as Lavang, Pudina and Tomar among others, Dabur Red keeps all your dental problems away. Lavang oil, Pudina satva, Karpura (Camphor) , Pippali, Garic, Tomar Beej, Meswak extract, Babul extract, Sunthi.
Also a suitable toothpaste for kids

₹357.00 ₹599.00 40% Off
09

Dabur
43% Off

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Dabur Red Paste - India's No.1 Ayurvedic Paste, Provides Protection Plaque Removal, Toothache, Yellow Teeth, Bad Breath- 800g (200gm*4)
8.1

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Reduction in gingivitis, teeth stains and bad breath.
Provides protection from 7 dental problems: cavities, gingivitis, plaque, toothache, bad breath, yellow teeth, plus weak teeth and gums
Protects from all sorts of dental problems and helps with sensitive teeth
Prevents tooth decay that can cause tooth cavities
Please check near QR code for Expiry details
Makes teeth strong and healthy
Formulated with traditional Indian medicines. Packed with the power of 13 active Ayurvedic ingredients such as Lavang, Pudina and Tomar among others, Dabur Red keeps all your dental problems away. Lavang oil, Pudina satva, Karpura (Camphor) , Pippali, Garic, Tomar Beej, Meswak extract, Babul extract, Sunthi.
Also a suitable toothpaste for kids

₹339.15 ₹599.00 43% Off
10

Colgate
28% Off

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Colgate MaxFresh Breath Freshner Oral Care Toothpaste, 300g Saver Pack (150g x 2), Peppermint Ice, Blue Gel Paste with Menthol & Cooling crystals for bad breath control
7.9

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This blue gel toothpaste contains unique cooling crystal that dissolve completely as you brush. Colgate Maxfresh gives you an icy wave of minty coolnessand an intense burst of freshness
Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision
It is a blue gel with cooling crystrals that provide intense freshness. This pack has 2 x 150g tubes
Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months
Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan and Gluten free
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use.

₹190.00 ₹265.00 28% Off