10 Best toothpastes in India

Advertising Disclosure

Last Updated - 20/03/2026

Best Choice
01

Close Up
51% Off

Show more

On Amazon

Close Up Toothpaste | Long lasting 18 Hours Of Fresh Breath & White Teeth - 600g (Pack of 4)
9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.
Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay.
Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.
Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)
Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste.
Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.

₹233.00 ₹475.00 51% Off
Best Value
02

Close Up
53% Off

Show more

On Amazon

Close Up Toothpaste | Long lasting 18 Hours Of Fresh Breath & White Teeth - 600g (Pack of 4)
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.
Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay.
Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.
Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)
Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste.
Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.

₹221.35 ₹475.00 53% Off
03

Dabur
28% Off

Show more

On Amazon

Dabur Red 600g (150g x 4, Pack of 4) Toothpaste - India's No.1 Ayurvedic Paste, Provides Protection Plaque Removal, Toothache, Yellow Teeth, Bad Breath-
9.3

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Laung, or clove, helps relieve toothache. Pudina, or mint, acts as a mouth freshener, thus, removing bad breath. Tomar, or Aramacs, has anti-bacterial properties.
It provides 35% betterment on oral care hygiene index in comparison to other regular toothpastes.
Dabur Red is India’s No. 1 Ayurvedic Fluoride Free Paste which is a complete Ayurvedic Oral Care for your family.
Dabur Red Paste, formulated with traditional Indian recipes, protects from all sorts of dental problems, and helps with sensitive teeth.
Dabur Red Paste provides protection from 7 dental problems: cavities, gingivitis, plaque, toothache, bad breath, yellow teeth, plus weak teeth, and gums.
Dabur Red Paste is made with 13 potent Ayurvedic ingredients such as Laung, Pudina & Tomar.

₹273.00 ₹381.00 28% Off
04

Dabur
32% Off

Show more

On Amazon

Dabur Red 600g (150g x 4, Pack of 4) Toothpaste - India's No.1 Ayurvedic Paste, Provides Protection Plaque Removal, Toothache, Yellow Teeth, Bad Breath-
9.1

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Laung, or clove, helps relieve toothache. Pudina, or mint, acts as a mouth freshener, thus, removing bad breath. Tomar, or Aramacs, has anti-bacterial properties.
It provides 35% betterment on oral care hygiene index in comparison to other regular toothpastes.
Dabur Red is India’s No. 1 Ayurvedic Fluoride Free Paste which is a complete Ayurvedic Oral Care for your family.
Dabur Red Paste, formulated with traditional Indian recipes, protects from all sorts of dental problems, and helps with sensitive teeth.
Dabur Red Paste provides protection from 7 dental problems: cavities, gingivitis, plaque, toothache, bad breath, yellow teeth, plus weak teeth, and gums.
Dabur Red Paste is made with 13 potent Ayurvedic ingredients such as Laung, Pudina & Tomar.

₹259.35 ₹381.00 32% Off
05

Colgate
27% Off

Show more

On Amazon

Colgate Strong Teeth, 500g (200g + 200g + 100g), Calcium-boost Tooth Paste for 2X Stronger Teeth, Protects Enamel, Whitens Teeth, Fresh Breath & Prevents Cavities (Combo Multipack)
9.0

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This toothpaste is suitable for men, women and children.
This toothpaste is 100% Vegan, Gluten-Free, Sugar-Free and is made responsibly.
Strong inside, smiles on the outside.
Recommended usage: Brush twice a day for 2 minutes each time.
Pack contents: 2 X 200g + 1 X 100g toothpaste tubes
Good nutrition begins with strong teeth. Strong teeth chew better which leads to better absorption of nutrients hence making you healthy and strong from within.
Colgate Strong teeth is an anticavity toothpaste, helps reduce cavity, freshens your breath and gives you a healthier smile
Colgate Strong Teeth with its unique Amino Shakti formula adds natural calcium to strengthen teeth from within and makes them resistant to tooth decay.
Colgate Strong Teeth has unique formula that gives you 2X stronger teeth and helps keep your teeth strong from within.

₹226.00 ₹310.00 27% Off
06

Colgate
25% Off

Show more

On Amazon

Colgate MaxFresh Breath Freshner Oral Care Toothpaste, 300g Saver Pack (150g x 2), Peppermint Ice, Blue Gel Paste with Menthol & Cooling crystals for bad breath control
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This blue gel toothpaste contains unique cooling crystal that dissolve completely as you brush. Colgate Maxfresh gives you an icy wave of minty coolnessand an intense burst of freshness
Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision
It is a blue gel with cooling crystrals that provide intense freshness. This pack has 2 x 150g tubes
Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months
Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan and Gluten free
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use.

₹210.00 ₹280.00 25% Off
07

Dabur
51% Off

Show more

On Amazon

Dabur Herb'l Neem - Germ Protection Oral Care Toothpaste - 200 g
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Popularly called by several names such as "Heal All", "Nature's Drugstore" etc, Neem also has powerful anti-oxidant properties making it an excellent choice for oral care
Neem is a proven agent which fights problem causing bacteria and helps keep your family protected from common dental problems
Dabur Herb'l Neem Toothpaste is free from Fluoride & Parabens making it safe for your family's use
Dabur Herb'l Neem Toothpaste has been specially formulated to ensure you have a pleasant mouthfeel post brushing
Dabur Herb'l Neem Toothpaste has been formulated with the goodness of Neem which has been used for various oral care needs since ages

₹64.00 ₹130.00 51% Off
08

Colgate
45% Off

Show more

On Amazon

Colgate Sensitive Everyday Protection Toothpaste, Combo Pack Of 160g (80g X 2), Specifically Developed For Sensitive Teeth & Healthy Gums, Colgate Toothpaste For Prevention Of Cavities & Plaque
8.4

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUPERIOR ORAL CARE: Colgate Sensitive Everyday Protection Toothpaste provides necessary protection for sensitive teeth And also gives prevention against dental problems, like Plaque, Tartar build-up, Cavities
SAFE TO USE & ENVIRONMENTALLY FRIENDLY: It is 100% vegetarian, gluten-free & Paraben-free. We care about our environment, Colgate India is the nation’s first to earn TRUE Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with the highest quality standards.
RECOMMENDED ORAL CARE ROUTINE: Everyday Brush your teeth twice for 2 minutes with Colgate toothpaste, rinse with mouthwash for 30 seconds, & replace your toothbrush every 3 months to keep teeth & gums healthy, preventing tooth decay, gum disease & bad breath.
IDA CERTIFIED: Colgate Sensitive Everyday Protection Toothpaste is IDA certified, It's clinically proven formula provides FAST RELIEF within 2 weeks of use, LONG-TERM RELIEF with regular use, and builds INCREASING PROTECTION.
CLINICALLY PROVEN FOR SENSITIVITY RELIEF: Colgate Sensitive Everyday Protection Toothpaste provides sensitivity protection*, helps protect against cavities, fight tartar, promote healthy gums and remove plaque with everyday brushing.(*with everyday use and twice-daily brushing)

₹113.00 ₹207.00 45% Off
09

Closeup
15% Off

Show more

On Amazon

Closeup Everfresh+ Anti-Germ Gel Toothpaste Red Hot|| Save Rs. 20|| 150 g (Pack of 2)
8.2

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.
Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay.
Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.
Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)
Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste.
Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.

₹170.00 ₹200.00 15% Off
10

Closeup
19% Off

Show more

On Amazon

Closeup Everfresh+ Anti-Germ Gel Toothpaste Red Hot|| Save Rs. 20|| 150 g (Pack of 2)
8.0

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.
Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay.
Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.
Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)
Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste.
Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.

₹161.50 ₹200.00 19% Off