10 Best whitening toothpaste in India

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Last Updated - 05/09/2025

Best Choice
01

Close Up
13% Off

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Closeup White Now purple color corrector toothpaste for Teeth Whitening | Reverses 1 Year of Yellow Stains to whiten teeth| Enamel safe & for daily use – 100g
9.8

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

With Purple color correctors: Purple color correctors work instantly to neutralize yellow tones and whitens your teeth in 1st brush. Say bye bye to stains and hello to a dazzling white smile
Teeth Whitening Toothpaste: Closeup White Now purple color corrector effectively removes up to 1 year of yellow stains, leaving your teeth visibly whiter. Experience a brighter smile with every use.
Multi-benefit toothpaste: Enamel safe for daily use, it strengthens enamel, is paraben-free, protects against decay and cavities, and its minty fresh flavor gives you iconic Close Up 'Fresh Breath
Micro Brighteners: Formulated with a blend of three micro-brighteners, this toothpaste gently removes surface stains (from foods like coffee, wine, tea etc) ensuring your teeth look their best.
Dual Action Technology: This innovative toothpaste combines purple color correctors and micro-brighteners to make your teeth look whiter and reduce surface stains, giving you a more radiant smile

₹138.00 ₹160.00 13% Off
Best Value
02

Lazubix
64% Off

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Niacinamide Whitening Toothpaste – Professional Dental Care Formula for Brighter & Healthier Teeth(100 Gm)
9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Scientifically formulated to reduce plaque build‑up and tartar formation, keeping your teeth cleaner and your breath fresher.
Produced in GMP-certified facilities, dermatologist-tested, fluoride safe, and approved by dental professionals for daily use.
Powered with remineralizing fluoride and calcium to reinforce enamel, reducing sensitivity and protecting against cavities.
Enriched with niacinamide (vitamin B3) to help whiten teeth, brighten enamel, and promote a healthier smile with daily use.
Effectively removes surface stains from coffee, tea, wine, and smoking, revealing a visibly brighter smile in just weeks.
Designed for everyday brushing with a mild, refreshing mint flavor; free from harsh abrasives, MSG, parabens, sulfates, and artificial dyes.

₹285.00 ₹799.00 64% Off
03

Wazdorf
50% Off

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Wazdorf SP4 Tube - Ultra Brightening Advanced Whitening Formula Deep Cleaning Care Toothpaste, Fresh Breath Enamel Protection Stain Removing(120 gram)
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUITABLE FOR EVERYONE – Designed for individuals seeking stain removal, enamel protection, and a radiant smile.
STAIN REMOVAL TECHNOLOGY – Targets stubborn stains from coffee, tea, wine, and smoking, restoring natural whiteness.
REFRESHING MINT FLAVOR – Leaves your mouth feeling fresh, clean, and invigorated after every brush.
GENTLE YET EFFECTIVE – Provides powerful cleaning and whitening without causing tooth or gum sensitivity.
ENAMEL PROTECTION – Enriched with vital minerals to strengthen and shield enamel from future damage.
DAILY ORAL CARE ESSENTIAL – Maintains oral health and enhances your smile with regular use.
CONVENIENT 120G TUBE – Ideal for daily use and perfect for travel or on-the-go oral care.
ADVANCED WHITENING FORMULA – Effectively removes tough stains and discoloration for a visibly brighter, whiter smile.

₹249.00 ₹499.00 50% Off
04

Close Up
19% Off

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Closeup White Now Stain Eraser toothpaste for Teeth Whitening | Removes 100% surface stains to whiten teeth| Minty Fresh | Enamel safe & for daily use – 100g
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

With the power of micro-brighteners: This innovative toothpaste gently removes surface stains (casued by foods like coffee, wine, tea etc) polishing your teeth and giving you whiter teeth in 7 days
Trusted Brand: From the house of Closeup, India's No.1 gel toothpaste, this product is gluten free, completely enamel-safe and suitable for daily use. Trusted by millions of consumers every day.
Teeth Whitening Toothpaste: Closeup Stain Eraser toothpaste removes 100% surface stains, leaving your teeth visibly whiter. Experience a brighter smile with every use.
Multi-benefit toothpaste: Enamel safe for daily use, it strengthens enamel, is paraben-free, protects against decay and cavities, and its minty fresh flavor gives you iconic Close Up 'Fresh Breath
Beauty Regime Essential: Incorporate Closeup White Now into your beauty routine for optimal results. Use it with Closeup whitening tooth polisher and stain prevention spray for best results.

₹128.00 ₹160.00 19% Off
05

Fang
28% Off

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Fang Natural Toothpaste|Teeth Whitening|Heals Sensitive Teeth|Fights Cavities, Gum Diseases & Bad Breath|SLS & Chemical Free |Organic, Vegan (Pack of 1, Activated Charcoal)
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

THE FANG ADVANTAGE: Every Fang product of our teeth whitening products has been developed in California and has stood the scrutiny of highly respected dentists. We come to work every day with the sentiment that no Fang user should ever get a painful dental disease. We have created a perfectly balanced, everyday toothpaste that will leave your mouth squeaky clean with fresh breath all day.
ORGANIC AND TOXIC CHEMICAL FREE FORMULATION: Unlike mass-produced tooth pastes that contain chemicals linked to cancer, endocrine and gut problems, this teeth whitening toothpaste is made with safe and natural ingredients. It has essential oils of mint and neem and pure extracts of ayurvedic herbs - miswak and clove. It is 100% free from harmful chemicals like SLS, triclosan, parabens and fluoride. We use fully sustainable and recyclable tubes & caps certified by APR, USA.
NATURAL HYDROXYAPATITE TOOTHPASTE: Nano-hydroxyapatite (-Ha) is the only non-toxic alternative to fluoride. It is a natural mineral that repairs your enamel, reduces tooth sensitivity and whitens teeth. It has been the gold standard in premium Japanese toothpastes for over 40 years and is an active ingredient in our fluoride-free toothpaste. Our teeth whitening toothpaste is fluoride free and sls free herbal toothpaste.
LUXURIOUS USER EXPERIENCE: Organic toothpastes fall short on user experience due to absence of harmful tooth paste ingredients like SLS and triclosan. After a year-long global search, we’ve successfully created a toxic chemical free, everyday teeth whitening toothpaste that will deliver complete satisfaction on the sink. Once you’ve used this for a few days, you may never use anything else.
CREATED FOR OVERALL ORAL HEALTH: India has abnormally high rates of gum diseases and undetected cavities. Something needed to change. We have developed a powerful herbal toothpaste with essential oils, pure ayurvedic extracts and our proprietary n-HA quality that will deliver perfect oral health. Experience the amazing power of our natural fluoride free toothpaste that will remineralize your enamel, prevent cavities, gradually reduce sensitivity and lead to natural whitening of your teeth.

₹286.00 ₹399.00 28% Off
06

VIZLOT
82% Off

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Niacinamide Whitening Toothpaste – Professional Dental Care Formula for Brighter & Healthier Teeth(100 Gm) (Pack of 1)
9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Usage Instructions: apply a pea‑sized amount, brush for 2–3 minutes twice daily, rinse thoroughly—consistent use yields best results.
Safe for Daily Use: low‑abrasive, gentle on enamel and gums, suitable for sensitive teeth, crowns, and veneers—many variants are vegan and free from parabens, sulfates, and artificial colors.
Plaque & Tartar Control: includes xylitol, probiotics or propolis to reduce bacteria, combat plaque and tartar buildup for cleaner, healthier teeth.
Niacinamide-Enriched (Vitamin B3): inhibits melanin formation on tooth surfaces, helping remove stubborn stains from coffee, tea, wine, and smoking, while promoting gum health and reducing inflammation. Bellucia +11 proustore +11 Amazon India +11
Long‑Lasting Fresh Breath: mint extract or xylitol formulations maintain fresh breath throughout the day.
Gentle Whitening Action: uses baking soda or hydrated silica to gently polish away surface discoloration, gradually brightening teeth without harsh abrasives.
Enamel Strength & Cavity Protection: contains fluoride (or fluoride‑equivalent like sodium fluoride) to remineralize enamel and prevent decay. Some variations are fluoride‑free but still enamel‑safe.
Clinically Validated, Fast Results: some formulations claim visible whitening in as little as one week, with bacteria reduction up to ~99% within days.

₹140.00 ₹799.00 82% Off
07

SP 4
55% Off

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SP 4 Ultra Brightening Toothpaste Advanced Whitening Formula for Stain Removal and Enamel Protection-50 gm (Pack Of 2)
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Powerful Whitening Formula: This advanced toothpaste contains a potent brightening formula to effectively remove stubborn stains and discolouration from your teeth.
Fresh Mint Flavour: Enjoy a refreshing burst of cool mint flavour that leaves your mouth feeling clean and invigorated.
Enamel Protection: Enriched with vital minerals, it helps strengthen and protect your enamel from future staining and damage.
Convenient Travel Size: Compact 50g tube makes it peGentle Yet Effective: Designed to be gentle on your teeth and gums while delivering superior cleaning and whitening results. rfect for travel or on the go use.

₹268.00 ₹599.00 55% Off
08

Perfora

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Perfora Classic Mint Toothpaste - 125g | Enamel Safe Teeth Whitening Toothpaste for Men & Women | For Strong & White Teeth | SLS, Titanium Dioxide & Sodium Saccharin Free | Pack Of 1
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Safe & effective oral care: Perfora is a uniquely positioned science-backed oral care with effective and user-friendly products. We have a range of Smart Electric Toothbrush, Smart Dental Flosser, Alcohol-Free Mouthwash, Teeth Whitening Powder, Teeth Whitening Pen, Copper Tongue Cleaner & Ayurveda Oil Pulling so that consumers can have improved oral hygiene.
Loved by customers, created by experts: Perfora oral care products are created by experts and are approved by dentists. To date, we have catered to more than ~10,00,000 customers in India. This toothpaste has refreshing taste notes of Peppermint and Spearmint essential oils that give an instant fresh breath that lasts hours after brushing.
Long-lasting freshness: Enjoy lasting minty-fresh breath throughout the day. The classic mint flavor invigorates your senses, leaving your mouth feeling refreshed and revitalized long after you've finished brushing, so you can face the world with confidence.
Confidence in every smile: Strengthen your teeth from within while achieving a visibly brighter smile. Our toothpaste not only fortifies enamel with hero ingredients like Calcium Carbonate but also incorporates whitening agents, ensuring that every brush leaves you feeling confident and ready to show off your radiant smile. Free from SLS, this toothpaste offers a mild yet thorough cleaning action, safeguarding oral health without causing irritation to gums or enamel.
Confidence in every smile: Formulated without Titanium Dioxide, it prioritizes safety by excluding potentially harmful ingredients, promoting a purer oral care experience. Beyond its whitening capabilities, this toothpaste is designed to strengthen teeth, offering a holistic approach to dental care that addresses both aesthetic and functional needs.

₹139.00 ₹149.00
09

magics

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Magics PearlX Teeth Whitening Toothpaste | Removes Gutka, Pan Masala & Tobacco Stains | Anti-Sensitivity & Enamel Protection | Safe Natural Toothpaste for Men, Women & Kids | 100g Pack of 1
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Removes Stains in 2 Weeks – Effectively eliminates tobacco, gutka, and paan masala stains for visibly whiter teeth with regular use.
Protects Enamel & Reduces Sensitivity – Daily use offers protection against tooth sensitivity and strengthens tooth enamel.
Natural & Toxin-Free Formula – Safe for men, women, and kids, this chemical-free toothpaste fits perfectly in your daily oral care routine.
Fights Plaque & Tartar Buildup – Helps remove years of plaque and tartar, giving you cleaner, brighter, and healthier-looking teeth.
Combats Gum Diseases & Cavities – Kills odor-causing bacteria, fights gum infections, reduces bad breath, and supports cavity repair.

₹350.00
10

Marvis

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Marvis Whitening Mint Toothpaste, 3.8 ounces
8.6

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights