10 Best toothpaste for whitening teeth in India

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Last Updated - 02/04/2026

Best Choice
01

Colgate
30% Off

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Colgate Visible White Purple Toothpaste for Teeth Whitening, Helps Remove Surface Stains, Whitens Yellow Teeth, Enamel-Safe for Daily Use, 120g
9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

THE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth!
THE ULTIMATE BEAUTY HACK: For a shine that lasts, pair it with Colgate Visible White O2 Toothbrush. Brush your teeth twice daily for 2 minutes, rinse with mouthwash for 30 seconds and replace your toothbrush every 3 months for best results.
SAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste
REMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts
MULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile!
HELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgate's first Purple Toothpaste for teeth whitening!

₹138.00 ₹198.00 30% Off
02

Perfora
10% Off

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Perfora Purple Whitening Toothpaste-125g | Purple Toothpaste For Teeth Whitening | Teeth Stain Remover | Enamel Safe & Effective Teeth Whitener Oral care | Grape Mint
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Safe Daily Teeth Whitening with ImerCare KaoBright: Purple Magic Tooth paste contains ImerCare KaoBright, a natural, Kaolin-based ingredient with high stain-removal power and very low abrasivity. That means it lifts surface stains gently without scratching or wearing down your enamel, making it safe enough for daily use while still delivering noticeable results.
Refreshing Grape Mint Flavor: This paste brings a unique twist with its Grape Mint blend, offering a fresh, slightly sweet, and fruity taste with a cool finish. It refreshes your breath while adding an enjoyable, playful element to your brushing routine—perfect for those who dislike traditional minty burn.
Prevents New Stains: PVP (Polyvinylpyrrolidone) formula creates a microscopic film over your teeth that acts like a shield. This helps reduce the ability of new stains to adhere to the enamel, whether they come from coffee, tea, wine, or certain foods. It helps prolong the whitening effects while keeping your smile cleaner.
Loved By Customers, Created By Experts: Dentist-approved and crafted with care, Perfora blends innovation with integrity. With over 1 million happy customers and a proud feature on Shark Tank Season 2, we’re on a mission to make oral care simple, effective, and enjoyable for everyone, every day.
Instantly Brighter Smile with Purple Technology: This toothpaste uses a proven color-correcting method. The purple tint in the formula visually balances out yellow stains on your teeth, making them appear whiter right after brushing. It's a quick, non-bleaching solution for a visibly brighter smile in minutes.
Holistic Oral Care: Transform your daily routine with Perfora’s science-backed oral care essentials. From smart electric and manual toothbrushes to SLS-free toothpastes, alcohol-free mouthwash, dental flossers, and plastic-free chewing gums—every product is designed for a cleaner mouth and a healthier planet. Brighten your smile with our whitening powder, Purple Serum & Teeth whitening Strips, and support full-mouth wellness with tongue cleaners.
Clean & Conscious Formula: Purple Magic is consciously crafted to be free from harsh or controversial ingredients. There’s no SLS (a common foaming agent linked to irritation), no Titanium Dioxide (a whitening agent often under scrutiny), and no artificial sweeteners. It’s a safer, more mindful option for you and your family, without compromising on performance.
Advanced Cavity & Tartar Protection: Formulated with Sodium Fluoride, this toothpaste not only strengthens enamel but also defends your teeth from everyday acid attacks and cavity formation. Additionally, it includes Tetrasodium Pyrophosphate—a clinically used ingredient that helps prevent tartar buildup and reduces plaque, giving you cleaner, healthier teeth over time.

₹219.00 ₹244.00 10% Off
03

Perfora
20% Off

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Perfora Teeth Whitening Toothpaste For Stain Removal - 150 g | Fluoride & SLS Free Tooth Paste For Adult & Kids | N-Ha For Teeth Remineralisation & Oral Care | No Artificial Sweetners
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Toxin-Free: Perfora Toothpaste is SLS-Free, Titanium Dioxide-Free, Sodium Saccharin-Free, and contains No Artificial Colors. Our toothpaste is also MADE SAFE Certified. Unlike other toothpaste brands that contain SLS (a chemical also found in laundry detergents), Perfora Toothpaste is safe and can be used by both adults & kids.
Teeth Whitening Toothpaste: Perfora Teeth Whitening Toothpaste Dream White helps to remove yellow teeth stains and improve the color of your teeth. This Teeth Whitening Toothpaste is enamel-safe, and you won’t experience any sensitivity.
Teeth Whitening Ingredients: Perfora Dream White Toothpaste contains clinically proven ingredients like ImerCare PerlWhite, Bromelain Enzymes, and Sodium Bicarbonate that help in improving the shade of your teeth and reducing surface stains.
Loved by Customers, Created by Experts: An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed and dentist-approved, our innovative oral care solutions are both practical and enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora — where every smile matters!
ImerCare PerlWhite 19 cleans the surface of the teeth without scratching, minimizing damage to the enamel, dentin, root surfaces, and gum tissue. Bromelain has been shown to degrade tooth stains on the enamel surface effectively.
Holistic Oral Care: Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers, and SLS-Free Toothpaste, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & Mouth Sprays, and choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen, and maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.
Holistic Oral Care: Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers & SLS-Free Toothpaste, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & mouth sprays & choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen & maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.

₹239.00 ₹299.00 20% Off
04

Perfora

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Perfora Purple Whitening Toothpaste-75g | Purple Toothpaste For Teeth Whitening | Teeth Stain Remover | Enamel Safe & Effective Teeth Whitener Oral care | Grape Mint
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Purple Toothpaste For Teeth Whitening - We all want a shiny set of teeth but the stubborn yellow stains on our teeth refuse to go away. So, with the help of our enamel-safe, Purple Magic Whitening Serum you’ll be able to achieve that perfect white pearly smile. This teeth whitening serum is one of its kind product that helps to remove yellow-colored teeth stains with the help of purple color, bromelain & papain enzymes (active ingredients for teeth whitening).
Powerful Active Ingredients backed By Science - The Purple Magic Whitening Serum does not contain any preservatives or other cytotoxic ingredients. There are no bleach or harsh chemicals, and it is certified Non-Toxic, SLS-free, Vegan, Preservative Free, and Sugar-Free.
Loved By Customers, Created By Experts - An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed & dentist-approved, our innovative oral care solutions are practical & enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora, where every smile matters!
Holistic Oral Care - Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers & SLS-Free Toothpastes, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & mouth sprays & choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen & maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.
Direction Of Use - Wet the bristles of your toothbrush and use 2 pumps of the Purple Magic Serum and brush like normal. Make sure you do not miss out on your regular brushing. And voila, you’re on the path to getting whiter teeth soon!
Color Corrective Technology - This serum uses corrective color technology to whiten your teeth i.e. it helps in removing yellow-colored teeth stains with the help of purple color, bromelain, and papain enzymes (active ingredients for teeth whitening). Applying purple on your teeth can counteract and cancel the yellow stains on the surface, making your teeth appear whiter.
Active Freshness & Soothing Flavor - The product has an interesting taste profile of apple, peach, and mint and is too good to be resisted. This flavor, combined with clean and effective ingredients restores teeth brightness.

₹156.00 ₹168.00
Best Value
05

Colgate
39% Off

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On Amazon

Colgate Visible White Toothpaste, Teeth Whitening Starts in 1 week, Safe on Enamel, Stain Removal Tooth Paste and Minty Flavour for Fresh Breath (200g + 40g, Combo Pack)
9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SAFE AND GENTLE ON THE ENAMEL: Exfoliates stains and polishes the surface of your teeth while keeping the Enamel safe.
REAL TEETH WHITENING: Colgate Visible White starts whitening your teeth in 1 week and offers you a real white smile when used as directed.
MULTI-BENEFIT TOOTHPASTE: Visible White also helps fight cavities and removes plaque build-up. It's sparkling minty flavour gives you a fresher breath with a real white smile.
INFUSED WITH WHITENING ACCELERATORS TECHNOLOGY: This Teeth Whitening toothpaste is infused with Whitening Accelerators that help in removing stains (like Tea, Coffee, Wine stains) by gently exfoliating stains and polishing the surface of your teeth for a REAL WHITE SMILE.
INDIA'S MOST USED WHITENING TOOTHPASTE: Colgate Visible White has the highest volume share in Whitening Toothpaste as per Kantar World Panel MAT May'22 to June 23 report.

₹255.00 ₹420.00 39% Off
06

CRULLA
81% Off

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CRULLA SP 4 Ultra Whitening Toothpaste, Teeth Cleaner, Advanced Whitening Formula for Stain Removal - (50gm Pack Of 1)
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Using our toothpaste is simple and easy. Simply brush your teeth with it for 3 minutes, twice a day, for optimal results. With regular use, you'll see a visible improvement in the whiteness of your teeth, giving you the confidence to show off your smile! Upgrade your oral care routine with Yiliku sp-4 Probiotic Toothpaste today and experience the difference it can make!
Our toothpaste uses gentle natural ingredients that are safe for daily use and support overall mouth health. Its refreshing natural flavor leaves your mouth feeling fresh and clean while the probiotics provide an added boost to your oral health.
Our toothpaste keeps your breath fresh all day long, helping to improve your mood and confidence. You can confidently go about your day knowing that your smile is fresh and bright.
Get ready for a brighter and whiter smile with our sp-4 Probiotic Toothpaste. With natural ingredients, it effectively and quickly removes years of stains caused by coffee, tea, and wine, leaving your teeth visibly whiter.
Enjoy fresh breath all day long with our Sp-4 Ultra Whitening. Not only does it stop bad breath, but it also helps to freshen your breath, giving you a more confident smile.

₹185.00 ₹999.00 81% Off
07

Perfora

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Perfora Purple Teeth Whitening Toothpaste Serum | Color Corrector Purple Toothpaste | Tooth Stain Removal | Enamel Safe & Effective Teeth Whitener | Apple Peach Flavor - 30 ml
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Upgrade to 3x Whiter Teeth in Just 2 Weeks: Purple serum cancels yellow tooth stains, powered by color correcting technology. Clinicaly tested, Enamel safe ingredients, Visible Results.
Powerful Active Ingredients Backed by Science – The Purple Magic Whitening Serum does not contain any preservatives or cytotoxic ingredients. It has no bleach or harsh chemicals, and is certified Non-Toxic, SLS-Free, Vegan, Preservative-Free, and Sugar-Free.
Perfora Teeth Whitening Serum - We all want a shiny set of teeth but the stubborn yellow stains on our teeth refuse to go away. So, with the help of our enamel-safe, Purple Magic Whitening Serum you’ll be able to achieve that perfect white pearly smile. This teeth whitening serum is one of its kind product that helps to remove yellow-colored teeth stains with the help of purple color, bromelain & papain enzymes (active ingredients for teeth whitening).
Loved by Customers, Created by Experts – An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed and dentist-approved, our innovative oral care solutions are practical and enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora — where every smile matters!
Holistic Oral Care – Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers, and SLS-Free Toothpastes, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash and Mouth Sprays, and choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen, and maintain overall health with Tongue Cleaners and Ayurveda Oil Pulling.
Directions for Use: Wet your toothbrush bristles, apply your regular toothpaste, then add 2 pumps of the Purple Magic Serum on top. Brush gently for 2 minutes, twice a day, as part of your regular brushing routine for effective whitening results.
Color Corrective Technology – This serum uses corrective color technology to whiten your teeth. It helps in removing yellow-colored stains with the help of purple color, bromelain, and papain enzymes. Applying purple to your teeth counteracts and cancels the yellow tones on the surface, making your teeth appear visibly whiter.
Active Freshness & Soothing Flavor – The product has an irresistible taste profile of apple, peach, and mint. This unique flavor, combined with clean and effective ingredients, helps restore your teeth’s natural brightness.

₹479.00 ₹499.00
08

Perfora

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On Amazon

Perfora Purple Teeth Whitening Toothpaste Serum | Color Corrector Purple Toothpaste | Tooth Stain Removal | Enamel Safe & Effective Teeth Whitener | Apple Peach Flavor - 30 ml
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Upgrade to 3x Whiter Teeth in Just 2 Weeks: Purple serum cancels yellow tooth stains, powered by color correcting technology. Clinicaly tested, Enamel safe ingredients, Visible Results.
Powerful Active Ingredients Backed by Science – The Purple Magic Whitening Serum does not contain any preservatives or cytotoxic ingredients. It has no bleach or harsh chemicals, and is certified Non-Toxic, SLS-Free, Vegan, Preservative-Free, and Sugar-Free.
Perfora Teeth Whitening Serum - We all want a shiny set of teeth but the stubborn yellow stains on our teeth refuse to go away. So, with the help of our enamel-safe, Purple Magic Whitening Serum you’ll be able to achieve that perfect white pearly smile. This teeth whitening serum is one of its kind product that helps to remove yellow-colored teeth stains with the help of purple color, bromelain & papain enzymes (active ingredients for teeth whitening).
Loved by Customers, Created by Experts – An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed and dentist-approved, our innovative oral care solutions are practical and enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora — where every smile matters!
Holistic Oral Care – Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers, and SLS-Free Toothpastes, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash and Mouth Sprays, and choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen, and maintain overall health with Tongue Cleaners and Ayurveda Oil Pulling.
Directions for Use: Wet your toothbrush bristles, apply your regular toothpaste, then add 2 pumps of the Purple Magic Serum on top. Brush gently for 2 minutes, twice a day, as part of your regular brushing routine for effective whitening results.
Color Corrective Technology – This serum uses corrective color technology to whiten your teeth. It helps in removing yellow-colored stains with the help of purple color, bromelain, and papain enzymes. Applying purple to your teeth counteracts and cancels the yellow tones on the surface, making your teeth appear visibly whiter.
Active Freshness & Soothing Flavor – The product has an irresistible taste profile of apple, peach, and mint. This unique flavor, combined with clean and effective ingredients, helps restore your teeth’s natural brightness.

₹456.00 ₹499.00
09

Perfora
15% Off

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On Amazon

Perfora Teeth Whitening Mini Combo | Purple Serum & Dream White Toothpaste | SLS & Fluroide Free Tooth paste | N-Ha For Teeth Remineralisation | Enamel Safe & Effective Teeth Whitener Solution
8.6

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Teeth Whitening Toothpaste: Perfora Whitening Toothpaste Dream White helps remove yellow teeth stains and improve the color of your teeth. This Teeth Whitening Toothpaste is enamel-safe, and you won’t experience any sensitivity. Experience whiter teeth in just 7 days with up to 3x whiter results.
Teeth Whitening Ingredients: Perfora Dream White Toothpaste contains clinically proven ingredients such as ImerCare PerlWhite, Bromelain Enzymes, and Sodium Bicarbonate that help improve tooth shade and reduce surface stains. ImerCare PerlWhite 19 gently cleans the surface of the teeth without scratching, minimizing damage to enamel, dentin, root surfaces, and gum tissue.
Purple Toothpaste for Teeth Whitening: We all want a shiny set of teeth, but stubborn yellow stains can be hard to remove. With the help of our enamel-safe Purple Magic Whitening Serum, you can achieve that perfect, white, pearly smile. This teeth whitening serum is a one-of-its-kind product that removes yellow-colored teeth stains using purple color, along with bromelain and papain enzymes (clinically active ingredients for teeth whitening).
Directions for Use: Apply 2 pumps of the Purple Magic Serum on top of your regular toothpaste and brush for 2 minutes. The product is intended to be used with regular toothpaste as part of your normal brushing routine.
Deep Teeth Cleaning: Bromelain and Papain Enzymes are active ingredients used in teeth whitening. These enzymes disrupt and remove the protein portion of the plaque layer that forms on the surface of teeth over time, eliminating stains bound to these proteins.
Combo Contents: Purple Magic Serum (10ml) – A powerful teeth-brightening serum that helps reduce stains and enhance shine Dream White Toothpaste (75g) – A whitening toothpaste for daily use that promotes a cleaner, fresher smile

₹323.00 ₹381.00 15% Off
10

Colgate
35% Off

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On Amazon

Colgate Visible White O2, Teeth Whitening Toothpaste (50g) for noticeably whiter teeth starting in 3 days with Active Technology, Enamel Safe Teeth Whitening & Fresh Breath
8.5

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

TWO-DIFFERENT FLAVOURS: This toothpaste comes in 2 flavours, Aromatic Mint & Peppermint Sparkle. Aromatic Mint: Like a rushing mountain stream, the freshness of this herby wintergreen mint gives a refreshing flavor that lasts. For a Smile that white, always use Colgate Visible White.
REVOLUTIONARY ACTIVE OXYGEN TECHNOLOGY: With our Patented Active Oxygen based Technology experience the unique warming sensation as you brush. This new Whitening formula with millions of Active Oxygen bubbles lightens the stains on the teeth- working not only on the surface, but from inside out. Colgate Visible White O2 gives off a warming effect inside your mouth, and releases a gentle wave of ultra-fine whitening foam (the Active Oxygen). Millions of Active Oxygen bubbles get absorbed gently into your enamel and whiten teeth from inside out!
RECOMMENDED ORAL BEAUTY ROUTINE: For noticeably whiter teeth starting in 3 days, brush your teeth twice daily for 2 minutes with Visible White O2 Toothpaste , rinse with mouthwash for 30 seconds, & replace your toothbrush every 3 months to keep teeth & gums healthy, preventing tooth decay, gum disease & bad breath.
NOTICEABLY WHITER TEETH in 3 DAYS: Colgate Visible White O2’s Active Oxygen technology starts whitening your teeth in 3 days and offers you noticeably whiter teeth than ever before when used as directed on the pack.
Colgate is India's most trusted oral care brand and certified by Indian Dental Association.

₹181.00 ₹279.00 35% Off