10 Best toothpaste for white teeth in India

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Last Updated - 03/04/2026

Best Choice
01

Colgate
30% Off

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Colgate Visible White Purple Toothpaste for Teeth Whitening, Helps Remove Surface Stains, Whitens Yellow Teeth, Enamel-Safe for Daily Use, 120g
9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

THE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth!
THE ULTIMATE BEAUTY HACK: For a shine that lasts, pair it with Colgate Visible White O2 Toothbrush. Brush your teeth twice daily for 2 minutes, rinse with mouthwash for 30 seconds and replace your toothbrush every 3 months for best results.
SAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste
REMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts
MULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile!
HELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgate's first Purple Toothpaste for teeth whitening!

₹138.00 ₹198.00 30% Off
Best Value
02

Colgate
35% Off

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Colgate Visible White O2, Teeth Whitening Toothpaste (50g) for noticeably whiter teeth starting in 3 days with Active Technology, Enamel Safe Teeth Whitening & Fresh Breath
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

TWO-DIFFERENT FLAVOURS: This toothpaste comes in 2 flavours, Aromatic Mint & Peppermint Sparkle. Aromatic Mint: Like a rushing mountain stream, the freshness of this herby wintergreen mint gives a refreshing flavor that lasts. For a Smile that white, always use Colgate Visible White.
REVOLUTIONARY ACTIVE OXYGEN TECHNOLOGY: With our Patented Active Oxygen based Technology experience the unique warming sensation as you brush. This new Whitening formula with millions of Active Oxygen bubbles lightens the stains on the teeth- working not only on the surface, but from inside out. Colgate Visible White O2 gives off a warming effect inside your mouth, and releases a gentle wave of ultra-fine whitening foam (the Active Oxygen). Millions of Active Oxygen bubbles get absorbed gently into your enamel and whiten teeth from inside out!
RECOMMENDED ORAL BEAUTY ROUTINE: For noticeably whiter teeth starting in 3 days, brush your teeth twice daily for 2 minutes with Visible White O2 Toothpaste , rinse with mouthwash for 30 seconds, & replace your toothbrush every 3 months to keep teeth & gums healthy, preventing tooth decay, gum disease & bad breath.
NOTICEABLY WHITER TEETH in 3 DAYS: Colgate Visible White O2’s Active Oxygen technology starts whitening your teeth in 3 days and offers you noticeably whiter teeth than ever before when used as directed on the pack.
Colgate is India's most trusted oral care brand and certified by Indian Dental Association.

₹181.00 ₹279.00 35% Off
03

Perfora
20% Off

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Perfora Teeth Whitening Toothpaste For Stain Removal - 150 g | Fluoride & SLS Free Tooth Paste For Adult & Kids | N-Ha For Teeth Remineralisation & Oral Care | No Artificial Sweetners
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Toxin-Free: Perfora Toothpaste is SLS-Free, Titanium Dioxide-Free, Sodium Saccharin-Free, and contains No Artificial Colors. Our toothpaste is also MADE SAFE Certified. Unlike other toothpaste brands that contain SLS (a chemical also found in laundry detergents), Perfora Toothpaste is safe and can be used by both adults & kids.
Teeth Whitening Toothpaste: Perfora Teeth Whitening Toothpaste Dream White helps to remove yellow teeth stains and improve the color of your teeth. This Teeth Whitening Toothpaste is enamel-safe, and you won’t experience any sensitivity.
Teeth Whitening Ingredients: Perfora Dream White Toothpaste contains clinically proven ingredients like ImerCare PerlWhite, Bromelain Enzymes, and Sodium Bicarbonate that help in improving the shade of your teeth and reducing surface stains.
Loved by Customers, Created by Experts: An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed and dentist-approved, our innovative oral care solutions are both practical and enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora — where every smile matters!
ImerCare PerlWhite 19 cleans the surface of the teeth without scratching, minimizing damage to the enamel, dentin, root surfaces, and gum tissue. Bromelain has been shown to degrade tooth stains on the enamel surface effectively.
Holistic Oral Care: Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers, and SLS-Free Toothpaste, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & Mouth Sprays, and choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen, and maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.
Holistic Oral Care: Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers & SLS-Free Toothpaste, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & mouth sprays & choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen & maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.

₹239.00 ₹299.00 20% Off
04

Perfora
10% Off

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Perfora Purple Whitening Toothpaste-125g | Purple Toothpaste For Teeth Whitening | Teeth Stain Remover | Enamel Safe & Effective Teeth Whitener Oral care | Grape Mint
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Safe Daily Teeth Whitening with ImerCare KaoBright: Purple Magic Tooth paste contains ImerCare KaoBright, a natural, Kaolin-based ingredient with high stain-removal power and very low abrasivity. That means it lifts surface stains gently without scratching or wearing down your enamel, making it safe enough for daily use while still delivering noticeable results.
Refreshing Grape Mint Flavor: This paste brings a unique twist with its Grape Mint blend, offering a fresh, slightly sweet, and fruity taste with a cool finish. It refreshes your breath while adding an enjoyable, playful element to your brushing routine—perfect for those who dislike traditional minty burn.
Prevents New Stains: PVP (Polyvinylpyrrolidone) formula creates a microscopic film over your teeth that acts like a shield. This helps reduce the ability of new stains to adhere to the enamel, whether they come from coffee, tea, wine, or certain foods. It helps prolong the whitening effects while keeping your smile cleaner.
Loved By Customers, Created By Experts: Dentist-approved and crafted with care, Perfora blends innovation with integrity. With over 1 million happy customers and a proud feature on Shark Tank Season 2, we’re on a mission to make oral care simple, effective, and enjoyable for everyone, every day.
Instantly Brighter Smile with Purple Technology: This toothpaste uses a proven color-correcting method. The purple tint in the formula visually balances out yellow stains on your teeth, making them appear whiter right after brushing. It's a quick, non-bleaching solution for a visibly brighter smile in minutes.
Holistic Oral Care: Transform your daily routine with Perfora’s science-backed oral care essentials. From smart electric and manual toothbrushes to SLS-free toothpastes, alcohol-free mouthwash, dental flossers, and plastic-free chewing gums—every product is designed for a cleaner mouth and a healthier planet. Brighten your smile with our whitening powder, Purple Serum & Teeth whitening Strips, and support full-mouth wellness with tongue cleaners.
Clean & Conscious Formula: Purple Magic is consciously crafted to be free from harsh or controversial ingredients. There’s no SLS (a common foaming agent linked to irritation), no Titanium Dioxide (a whitening agent often under scrutiny), and no artificial sweeteners. It’s a safer, more mindful option for you and your family, without compromising on performance.
Advanced Cavity & Tartar Protection: Formulated with Sodium Fluoride, this toothpaste not only strengthens enamel but also defends your teeth from everyday acid attacks and cavity formation. Additionally, it includes Tetrasodium Pyrophosphate—a clinically used ingredient that helps prevent tartar buildup and reduces plaque, giving you cleaner, healthier teeth over time.

₹219.00 ₹244.00 10% Off
05

Colgate
30% Off

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Colgate Visible White Toothpaste, Teeth Whitening Starts in 1 week, Safe on Enamel, Stain Removal Tooth Paste and Minty Flavour for Fresh Breath (200g + 40g, Combo Pack)
9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SAFE AND GENTLE ON THE ENAMEL: Exfoliates stains and polishes the surface of your teeth while keeping the Enamel safe.
REAL TEETH WHITENING: Colgate Visible White starts whitening your teeth in 1 week and offers you a real white smile when used as directed.
MULTI-BENEFIT TOOTHPASTE: Visible White also helps fight cavities and removes plaque build-up. It's sparkling minty flavour gives you a fresher breath with a real white smile.
INFUSED WITH WHITENING ACCELERATORS TECHNOLOGY: This Teeth Whitening toothpaste is infused with Whitening Accelerators that help in removing stains (like Tea, Coffee, Wine stains) by gently exfoliating stains and polishing the surface of your teeth for a REAL WHITE SMILE.
INDIA'S MOST USED WHITENING TOOTHPASTE: Colgate Visible White has the highest volume share in Whitening Toothpaste as per Kantar World Panel MAT May'22 to June 23 report.

₹265.00 ₹378.00 30% Off
06

CRULLA
81% Off

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CRULLA SP 4 Ultra Whitening Toothpaste, Teeth Cleaner, Advanced Whitening Formula for Stain Removal - (50gm Pack Of 1)
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Using our toothpaste is simple and easy. Simply brush your teeth with it for 3 minutes, twice a day, for optimal results. With regular use, you'll see a visible improvement in the whiteness of your teeth, giving you the confidence to show off your smile! Upgrade your oral care routine with Yiliku sp-4 Probiotic Toothpaste today and experience the difference it can make!
Our toothpaste uses gentle natural ingredients that are safe for daily use and support overall mouth health. Its refreshing natural flavor leaves your mouth feeling fresh and clean while the probiotics provide an added boost to your oral health.
Our toothpaste keeps your breath fresh all day long, helping to improve your mood and confidence. You can confidently go about your day knowing that your smile is fresh and bright.
Get ready for a brighter and whiter smile with our sp-4 Probiotic Toothpaste. With natural ingredients, it effectively and quickly removes years of stains caused by coffee, tea, and wine, leaving your teeth visibly whiter.
Enjoy fresh breath all day long with our Sp-4 Ultra Whitening. Not only does it stop bad breath, but it also helps to freshen your breath, giving you a more confident smile.

₹185.00 ₹999.00 81% Off
07

Close Up
21% Off

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Close Up White Now purple color corrector toothpaste for Teeth Whitening | Reverses 1 Year of Yellow Stains to whiten teeth| Enamel safe & for daily use, 100g
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

With Purple color correctors: Purple color correctors work instantly to neutralize yellow tones and whitens your teeth in 1st brush. Say bye bye to stains and hello to a dazzling white smile
Teeth Whitening Toothpaste: Closeup White Now purple color corrector effectively removes up to 1 year of yellow stains, leaving your teeth visibly whiter. Experience a brighter smile with every use.
Multi-benefit toothpaste: Enamel safe for daily use, it strengthens enamel, is paraben-free, protects against decay and cavities, and its minty fresh flavor gives you iconic Close Up 'Fresh Breath
Micro Brighteners: Formulated with a blend of three micro-brighteners, this toothpaste gently removes surface stains (from foods like coffee, wine, tea etc) ensuring your teeth look their best.
Dual Action Technology: This innovative toothpaste combines purple color correctors and micro-brighteners to make your teeth look whiter and reduce surface stains, giving you a more radiant smile
Beauty Regime Essential: Incorporate Closeup White Now into your beauty routine for optimal results. Use it with Closeup whitening tooth polisher and stain prevention spray for best results.

₹126.00 ₹160.00 21% Off
08

MS MAGIC SECRET
76% Off

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MS MAGIC SECRET Niacinamide Teeth Whitening Toothpaste – Enamel Safe, Stain Removal, Fresh Breath, Sensitivity Relief, Fluoride-Free, 100g
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Safe for Sensitive Teeth & Gums – Ideal for daily use, this non-abrasive formula helps whiten teeth without causing irritation or sensitivity. Perfect for people with delicate enamel or gum concerns.
Fresh Mint Flavor for Long-Lasting Breath – Enjoy a clean, refreshed mouth with our crisp mint flavor that fights bad breath and keeps you feeling confident all day.
Fluoride-Free & Non-Toxic – A clean, fluoride-free toothpaste made without harsh chemicals. Gentle yet effective for all ages, including those seeking natural oral care.
Anti-Stain & Enamel Protection – Targets common stains from coffee, tea, and smoking, while strengthening enamel to prevent future discoloration and maintain a naturally white look.
Advanced Niacinamide Whitening Formula – Gently removes surface stains and yellowing while brightening your smile with the power of niacinamide, known for its skin-brightening and enamel-safe properties.

₹699.00 ₹2,899.00 76% Off
09

Perfora

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Perfora Purple Teeth Whitening Toothpaste Serum | Color Corrector Purple Toothpaste | Tooth Stain Removal | Enamel Safe & Effective Teeth Whitener | Apple Peach Flavor - 30 ml
8.6

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Upgrade to 3x Whiter Teeth in Just 2 Weeks: Purple serum cancels yellow tooth stains, powered by color correcting technology. Clinicaly tested, Enamel safe ingredients, Visible Results.
Powerful Active Ingredients Backed by Science – The Purple Magic Whitening Serum does not contain any preservatives or cytotoxic ingredients. It has no bleach or harsh chemicals, and is certified Non-Toxic, SLS-Free, Vegan, Preservative-Free, and Sugar-Free.
Perfora Teeth Whitening Serum - We all want a shiny set of teeth but the stubborn yellow stains on our teeth refuse to go away. So, with the help of our enamel-safe, Purple Magic Whitening Serum you’ll be able to achieve that perfect white pearly smile. This teeth whitening serum is one of its kind product that helps to remove yellow-colored teeth stains with the help of purple color, bromelain & papain enzymes (active ingredients for teeth whitening).
Loved by Customers, Created by Experts – An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed and dentist-approved, our innovative oral care solutions are practical and enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora — where every smile matters!
Holistic Oral Care – Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers, and SLS-Free Toothpastes, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash and Mouth Sprays, and choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen, and maintain overall health with Tongue Cleaners and Ayurveda Oil Pulling.
Directions for Use: Wet your toothbrush bristles, apply your regular toothpaste, then add 2 pumps of the Purple Magic Serum on top. Brush gently for 2 minutes, twice a day, as part of your regular brushing routine for effective whitening results.
Color Corrective Technology – This serum uses corrective color technology to whiten your teeth. It helps in removing yellow-colored stains with the help of purple color, bromelain, and papain enzymes. Applying purple to your teeth counteracts and cancels the yellow tones on the surface, making your teeth appear visibly whiter.
Active Freshness & Soothing Flavor – The product has an irresistible taste profile of apple, peach, and mint. This unique flavor, combined with clean and effective ingredients, helps restore your teeth’s natural brightness.

₹479.00 ₹499.00
10

Perfora

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On Amazon

Perfora Purple Teeth Whitening Toothpaste Serum | Color Corrector Purple Toothpaste | Tooth Stain Removal | Enamel Safe & Effective Teeth Whitener | Apple Peach Flavor - 30 ml
8.5

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Upgrade to 3x Whiter Teeth in Just 2 Weeks: Purple serum cancels yellow tooth stains, powered by color correcting technology. Clinicaly tested, Enamel safe ingredients, Visible Results.
Powerful Active Ingredients Backed by Science – The Purple Magic Whitening Serum does not contain any preservatives or cytotoxic ingredients. It has no bleach or harsh chemicals, and is certified Non-Toxic, SLS-Free, Vegan, Preservative-Free, and Sugar-Free.
Perfora Teeth Whitening Serum - We all want a shiny set of teeth but the stubborn yellow stains on our teeth refuse to go away. So, with the help of our enamel-safe, Purple Magic Whitening Serum you’ll be able to achieve that perfect white pearly smile. This teeth whitening serum is one of its kind product that helps to remove yellow-colored teeth stains with the help of purple color, bromelain & papain enzymes (active ingredients for teeth whitening).
Loved by Customers, Created by Experts – An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed and dentist-approved, our innovative oral care solutions are practical and enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora — where every smile matters!
Holistic Oral Care – Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers, and SLS-Free Toothpastes, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash and Mouth Sprays, and choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen, and maintain overall health with Tongue Cleaners and Ayurveda Oil Pulling.
Directions for Use: Wet your toothbrush bristles, apply your regular toothpaste, then add 2 pumps of the Purple Magic Serum on top. Brush gently for 2 minutes, twice a day, as part of your regular brushing routine for effective whitening results.
Color Corrective Technology – This serum uses corrective color technology to whiten your teeth. It helps in removing yellow-colored stains with the help of purple color, bromelain, and papain enzymes. Applying purple to your teeth counteracts and cancels the yellow tones on the surface, making your teeth appear visibly whiter.
Active Freshness & Soothing Flavor – The product has an irresistible taste profile of apple, peach, and mint. This unique flavor, combined with clean and effective ingredients, helps restore your teeth’s natural brightness.

₹456.00 ₹499.00