10 Best toothpaste for teeth in India

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Last Updated - 03/04/2026

Best Choice
01

Colgate
26% Off

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Colgate Visible White Purple Toothpaste for Teeth Whitening, Helps Remove Surface Stains, Whitens Yellow Teeth, Enamel-Safe for Daily Use, 120g
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

THE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth!
THE ULTIMATE BEAUTY HACK: For a shine that lasts, pair it with Colgate Visible White O2 Toothbrush. Brush your teeth twice daily for 2 minutes, rinse with mouthwash for 30 seconds and replace your toothbrush every 3 months for best results.
SAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste
REMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts
MULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile!
HELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgate's first Purple Toothpaste for teeth whitening!

₹147.00 ₹198.00 26% Off
Best Value
02

Colgate
37% Off

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Colgate Max Fresh Toothpaste, Red Gel Paste with Menthol For Tooth Decay Prevention, Cavity Protection, Gum Protection, Whitening, Eliminates Bad Breath (300g, 150g X 2, Spicy Fresh, Saver Pack)
9.3

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This red gel toothpaste contains unique cooling crystals that dissolve completely as you brush. Colgate Maxfresh gives you intense cooling and a burst of freshness
Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision
Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months
Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan, Sugar-free and Gluten free
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use

₹167.00 ₹265.00 37% Off
03

JAGAT

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Jagat Devsutra Dr. Trusted Ayurvedic HERBAL Activated Charcoal Toothpaste for Teeth Whitening - 100% Natural Formula with Mint Flavour, No Fluoride & Artificial Colours - Pack of 2 (125g x 2)
9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

WHY JAGAT : No Artificial Colors | Fluoride-Free | All Natural | An ISO 9001 : 2015 & GMP Certified Company | Made in India - DENTIST RECOMMENDED
HELPS PROMOTE STRONG, HEALTHY GUMS : Helps prevent the buildup of tartar, reducing the risk of gum disease. Our formulas target gum health and help prevent gingivitis.
FREE OF ARTIFICIAL COLORS, FLAVORS, PRESERVATIVES & FLOURIDE : No dyes, fluoride, sodium lauryl sulphate (SLS), or artificial colors, preservatives, or flavors. Powerful natural extracts do all the work.
BAD BREATH (HALITOSIS) : Having bad breath can be unpleasant and a cause for embarrassment. The essential oils and herbs in our toothpaste help eliminate the odor-causing bacteria while leaving your mouth feeling fresh and squeaky clean.
AYURVEDIC HERBAL ORAL CARE : JAGAT premium herbaceutical tooth paste is a proprietary blend of ingredients, including 14 naturally effective plant and herbal extracts that leave your whole mouth feeling brilliantly clean & fresh. Formulated with ultra-effective, long-lasting freshness.

₹210.00
04

Perfora
20% Off

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Perfora Teeth Whitening Toothpaste For Stain Removal - 150 g | Fluoride & SLS Free Tooth Paste For Adult & Kids | N-Ha For Teeth Remineralisation & Oral Care | No Artificial Sweetners
9.1

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Toxin-Free: Perfora Toothpaste is SLS-Free, Titanium Dioxide-Free, Sodium Saccharin-Free, and contains No Artificial Colors. Our toothpaste is also MADE SAFE Certified. Unlike other toothpaste brands that contain SLS (a chemical also found in laundry detergents), Perfora Toothpaste is safe and can be used by both adults & kids.
Teeth Whitening Toothpaste: Perfora Teeth Whitening Toothpaste Dream White helps to remove yellow teeth stains and improve the color of your teeth. This Teeth Whitening Toothpaste is enamel-safe, and you won’t experience any sensitivity.
Teeth Whitening Ingredients: Perfora Dream White Toothpaste contains clinically proven ingredients like ImerCare PerlWhite, Bromelain Enzymes, and Sodium Bicarbonate that help in improving the shade of your teeth and reducing surface stains.
Loved by Customers, Created by Experts: An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed and dentist-approved, our innovative oral care solutions are both practical and enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora — where every smile matters!
ImerCare PerlWhite 19 cleans the surface of the teeth without scratching, minimizing damage to the enamel, dentin, root surfaces, and gum tissue. Bromelain has been shown to degrade tooth stains on the enamel surface effectively.
Holistic Oral Care: Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers, and SLS-Free Toothpaste, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & Mouth Sprays, and choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen, and maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.
Holistic Oral Care: Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers & SLS-Free Toothpaste, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & mouth sprays & choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen & maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.

₹239.00 ₹299.00 20% Off
05

BENTODENT TOOTHPASTE

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Bentodent toothpaste - Teeth Whitening Products | Activated Charcoal Mint Teeth Whitening Toothpaste | Enamel Safe, Natural | Foam free, Fluoride Free - (Pack of 2 Teeth Whitening Products)
9.0

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Package Content: 2 X Charcoal Tooothpaste; Quantity: 200 Gm (Each 100 Gm)
No reaction: Being natural toothpaste, which would not be the cause of any kind of allergic reactions. Major toothpaste contains sodium laurel sulfate as the ingredient which is highly irritating and can cause mouth inflammation or allergies. Using a natural toothpaste is your choice to prevent allergic reactions and protect the health of your mouth.
Gentle and safe: Bentodent natural toothpaste gently cleans bacteria from your teeth without doing any harm to your teeth enamel. It does not contain any artificial colors and flavors those in general negatively impact the body, so the bentodent natural toothpaste becomes the safest and viable option to use on everyday morning teeth brushing with confidence.
Bentodent Charcoal Toothpaste is Fluoride-Free, Gluten-Free, No SLS (sodium Lauryl Sulfate), No Artificial Colors, Organic and Vegan
Bentodent Activated Charcoal Toothpaste - Completely Natural Toothpaste made without any chemicals helps remove plaque and fights bad breath with every use. While the Bentonite clay helps to Remineralize, the Enamel Safe Activated Charcoal helps pull stains from the pores of the teeth, helps in whitening and has powerful detoxifying properties that are proven safe and meet the highest natural oral care standards

₹271.00 ₹285.00
06

BENTODENT TOOTHPASTE
10% Off

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Bentodent toothpaste - Teeth Whitening Products | Activated Charcoal Mint Teeth Whitening Toothpaste | Enamel Safe, Natural | Foam free, Fluoride Free - (Pack of 2 Teeth Whitening Products)
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Package Content: 2 X Charcoal Tooothpaste; Quantity: 200 Gm (Each 100 Gm)
No reaction: Being natural toothpaste, which would not be the cause of any kind of allergic reactions. Major toothpaste contains sodium laurel sulfate as the ingredient which is highly irritating and can cause mouth inflammation or allergies. Using a natural toothpaste is your choice to prevent allergic reactions and protect the health of your mouth.
Gentle and safe: Bentodent natural toothpaste gently cleans bacteria from your teeth without doing any harm to your teeth enamel. It does not contain any artificial colors and flavors those in general negatively impact the body, so the bentodent natural toothpaste becomes the safest and viable option to use on everyday morning teeth brushing with confidence.
Bentodent Charcoal Toothpaste is Fluoride-Free, Gluten-Free, No SLS (sodium Lauryl Sulfate), No Artificial Colors, Organic and Vegan
Bentodent Activated Charcoal Toothpaste - Completely Natural Toothpaste made without any chemicals helps remove plaque and fights bad breath with every use. While the Bentonite clay helps to Remineralize, the Enamel Safe Activated Charcoal helps pull stains from the pores of the teeth, helps in whitening and has powerful detoxifying properties that are proven safe and meet the highest natural oral care standards

₹257.45 ₹285.00 10% Off
07

Perfora
10% Off

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Perfora Purple Whitening Toothpaste-125g | Purple Toothpaste For Teeth Whitening | Teeth Stain Remover | Enamel Safe & Effective Teeth Whitener Oral care | Grape Mint
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Safe Daily Teeth Whitening with ImerCare KaoBright: Purple Magic Tooth paste contains ImerCare KaoBright, a natural, Kaolin-based ingredient with high stain-removal power and very low abrasivity. That means it lifts surface stains gently without scratching or wearing down your enamel, making it safe enough for daily use while still delivering noticeable results.
Refreshing Grape Mint Flavor: This paste brings a unique twist with its Grape Mint blend, offering a fresh, slightly sweet, and fruity taste with a cool finish. It refreshes your breath while adding an enjoyable, playful element to your brushing routine—perfect for those who dislike traditional minty burn.
Prevents New Stains: PVP (Polyvinylpyrrolidone) formula creates a microscopic film over your teeth that acts like a shield. This helps reduce the ability of new stains to adhere to the enamel, whether they come from coffee, tea, wine, or certain foods. It helps prolong the whitening effects while keeping your smile cleaner.
Loved By Customers, Created By Experts: Dentist-approved and crafted with care, Perfora blends innovation with integrity. With over 1 million happy customers and a proud feature on Shark Tank Season 2, we’re on a mission to make oral care simple, effective, and enjoyable for everyone, every day.
Instantly Brighter Smile with Purple Technology: This toothpaste uses a proven color-correcting method. The purple tint in the formula visually balances out yellow stains on your teeth, making them appear whiter right after brushing. It's a quick, non-bleaching solution for a visibly brighter smile in minutes.
Holistic Oral Care: Transform your daily routine with Perfora’s science-backed oral care essentials. From smart electric and manual toothbrushes to SLS-free toothpastes, alcohol-free mouthwash, dental flossers, and plastic-free chewing gums—every product is designed for a cleaner mouth and a healthier planet. Brighten your smile with our whitening powder, Purple Serum & Teeth whitening Strips, and support full-mouth wellness with tongue cleaners.
Clean & Conscious Formula: Purple Magic is consciously crafted to be free from harsh or controversial ingredients. There’s no SLS (a common foaming agent linked to irritation), no Titanium Dioxide (a whitening agent often under scrutiny), and no artificial sweeteners. It’s a safer, more mindful option for you and your family, without compromising on performance.
Advanced Cavity & Tartar Protection: Formulated with Sodium Fluoride, this toothpaste not only strengthens enamel but also defends your teeth from everyday acid attacks and cavity formation. Additionally, it includes Tetrasodium Pyrophosphate—a clinically used ingredient that helps prevent tartar buildup and reduces plaque, giving you cleaner, healthier teeth over time.

₹219.00 ₹244.00 10% Off
08

Colgate
27% Off

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Colgate Strong Teeth, 500g (200g + 200g + 100g), Calcium-boost Tooth Paste for 2X Stronger Teeth, Protects Enamel, Whitens Teeth, Fresh Breath & Prevents Cavities (Combo Multipack)
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This toothpaste is suitable for men, women and children.
This toothpaste is 100% Vegan, Gluten-Free, Sugar-Free and is made responsibly.
Strong inside, smiles on the outside.
Recommended usage: Brush twice a day for 2 minutes each time.
Pack contents: 2 X 200g + 1 X 100g toothpaste tubes
Good nutrition begins with strong teeth. Strong teeth chew better which leads to better absorption of nutrients hence making you healthy and strong from within.
Colgate Strong teeth is an anticavity toothpaste, helps reduce cavity, freshens your breath and gives you a healthier smile
Colgate Strong Teeth with its unique Amino Shakti formula adds natural calcium to strengthen teeth from within and makes them resistant to tooth decay.
Colgate Strong Teeth has unique formula that gives you 2X stronger teeth and helps keep your teeth strong from within.

₹226.00 ₹310.00 27% Off
09

Perfora

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Perfora Purple Whitening Toothpaste-75g | Purple Toothpaste For Teeth Whitening | Teeth Stain Remover | Enamel Safe & Effective Teeth Whitener Oral care | Grape Mint
8.6

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Purple Toothpaste For Teeth Whitening - We all want a shiny set of teeth but the stubborn yellow stains on our teeth refuse to go away. So, with the help of our enamel-safe, Purple Magic Whitening Serum you’ll be able to achieve that perfect white pearly smile. This teeth whitening serum is one of its kind product that helps to remove yellow-colored teeth stains with the help of purple color, bromelain & papain enzymes (active ingredients for teeth whitening).
Powerful Active Ingredients backed By Science - The Purple Magic Whitening Serum does not contain any preservatives or other cytotoxic ingredients. There are no bleach or harsh chemicals, and it is certified Non-Toxic, SLS-free, Vegan, Preservative Free, and Sugar-Free.
Loved By Customers, Created By Experts - An ambitious brand dedicated to transforming oral care. Our mission is to create honest & ethical products that make a real difference in everyday life. Expertly designed & dentist-approved, our innovative oral care solutions are practical & enjoyable. With over 1 million satisfied customers, we’re proud to be the only oral care brand featured in Shark Tank Season 2. Elevate your oral care routine with Perfora, where every smile matters!
Holistic Oral Care - Experience oral hygiene with our science-backed products. Our range includes Smart Electric & Manual Toothbrushes, Smart Dental Flossers & SLS-Free Toothpastes, all designed to enhance your daily routine. Enjoy fresh breath with our Alcohol-Free Mouthwash & mouth sprays & choose eco-friendly options like Plastic-Free Chewing Gums. Brighten your smile with our Teeth Whitening Powder & Pen & maintain overall health with Tongue Cleaners & Ayurveda Oil Pulling.
Direction Of Use - Wet the bristles of your toothbrush and use 2 pumps of the Purple Magic Serum and brush like normal. Make sure you do not miss out on your regular brushing. And voila, you’re on the path to getting whiter teeth soon!
Color Corrective Technology - This serum uses corrective color technology to whiten your teeth i.e. it helps in removing yellow-colored teeth stains with the help of purple color, bromelain, and papain enzymes (active ingredients for teeth whitening). Applying purple on your teeth can counteract and cancel the yellow stains on the surface, making your teeth appear whiter.
Active Freshness & Soothing Flavor - The product has an interesting taste profile of apple, peach, and mint and is too good to be resisted. This flavor, combined with clean and effective ingredients restores teeth brightness.

₹156.00 ₹168.00
10

Cipla
56% Off

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Cipla Nicotex Stain Removal Toothpaste | Teeth Whitening, Plaque Removal, Protection Against Decay And Cavities | Papain, Bromelain, Neem Extract, Meswak Extract | With Fluoride | Sls Free | 100G
8.3

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This Teeth Whitening Toothpaste removes Dental Plaque , protect against decay & Cavities.
Nicotex Stain Removal Toothpaste helps to remove yellow teeth stains and improve the color of your teeth. This Teeth Whitening Toothpaste removes Dental Plaque , protect against decay & Cavities.

₹111.00 ₹250.00 56% Off