10 Best ordinary serum in India

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Last Updated - 02/04/2026

Best Choice
01

The Ordinary

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The Ordinary Niacinamide 10% + Zinc 1%, Brightening & Smoothing Serum for Blemish-Prone Skin, 30ml
9.8

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

REDUCES PORE VISIBILITY: Clinical testing shows appearance of pores is minimized in 4 weeks, improving signs of congesting.
HYDRATING FORMULA: Lightweight water-based serum that reinforces the skin barrier and provides hydration in as little as 7 days.
CONTAINS NIACINAMIDE & ZINC PCA: High 10% concentration of Niacinamide (Vitamin B3) and 1% Zinc PCA to help control oil in 3 days.
BOOSTS BRIGHTNESS & SMOOTHNESS: Niacinamide 10% + Zinc 1% visibly improves skin radiance and smooths texture in one week.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Patch test before use and avoid broken skin.

₹600.00
02

The Ordinary

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The Ordinary Salicylic Acid 2% Solution, Targeted Serum for Blemish-Prone Skin, 30ml
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

TARGETS BLEMISH-PRONE SKIN AND UNEVEN TEXTURE: Gently exfoliates, minimizes the appearance of pores, and smooths textural irregularities to reveal clearer, smoother-looking skin.
SUNBURN ALERT: Contains salicylic acid, which may increase sensitivity to the sun. Always use sunscreen and limit sun exposure when using this product.
SQUALANE-BASED FORMULA: Features a squalane and hydrating polyglycerides base, which releases salicylic acid over time for a gentler, more balanced distribution.
SQUALANE-BASED FORMULA: Features a squalane and hydrating polyglycerides base, which releases salicylic acid over time for a gentler, more balanced distribution.
IMPROVES OVERALL SKIN TONE: Reduces the appearance of dullness, and uneven skin tone while promoting a clearer looking complexion.

₹600.00
03

The Ordinary

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The Ordinary AHA 30% + BHA 2% Peeling Solution, Advanced Exfoliating Peel for Brighter Skin, 30ml
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

USE WITH CAUTION: Ideal for experienced users of acid exfoliation. Always use sunscreen and limit sun exposure during use and for one week after.
POWERFUL ACID BLEND: Combines alpha-hydroxy acids (AHA) and beta-hydroxy acids (BHA) to exfoliate dead skin that can clog pores, even skin tone, and improve texture. Enriched with hyaluronic acid, pro-vitamin B5 and black carrot.
FREE FROM: Cruelty-free, gluten-free, vegan, alcohol-free, oil-free, and silicone-free formulation.
APPLICATION INSTRUCTIONS: Use once or twice a week on clean, dry skin. Apply evenly across face and neck, avoiding eyes. Rinse off after 10 minutes. Do not use on sensitive or broken skin.
ADVANCED EXFOLIATION: AHA 30% + BHA 2% Peeling Solution deeply exfoliates to reveal brighter, smoother skin.

₹950.00
04

The Ordinary

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The Ordinary Retinol 0.5% in Squalane — Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing, 30ml
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUITABLE FOR INTERMEDIATE USERS: Ideal for those who have built a tolerance to lower-strength retinol, offering an intermediate solution before progressing to higher concentrations.
MODERATE-STRENGTH RETINOL FORMULA: Retinol 0.5% in Squalane targets fine lines, wrinkles, and uneven skin texture, offering moderate-strength retinoid support.
IMPROVES TEXTURE & TONE: Works to even out skin texture and tone, addressing signs of aging such as lines and wrinkles from the loss of collagen and elastin.
CONDITIONS & NOURISHES: Supported with squalane, a conditioning agent that nourishes skin to help target dryness associated with retinol use.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the evening. Use sun protection during the day. Do not use with other retinoid products. Refrigerate after opening.

₹875.00
Best Value
05

The Ordinary
16% Off

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The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair, 60ml
9.3

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

PLANT-BASED EXTRACTS: Contains natural ingredients such as Larix Europaea Wood Extract, Pisum Sativum Extract, and Camellia Sinensis Leaf Extract to nourish the scalp.
PEPTIDE TECHNOLOGIES: Formulated with REDENSYL, Procapil, CAPIXYL, BAICAPIL, AnaGain, and High-Solubility Caffeine to visibly enhance hair vitality and promote a denser appearance.
FREE FROM: Cruelty-free, gluten-free, vegan, alcohol-free, and silicone-free.
DAILY USE: Apply a few drops to clean, dry scalp once daily, preferably at bedtime, for optimal results.
CONCENTRATED HAIR TREATMENT: A lightweight leave-in serum designed to promote thicker, fuller, and denser-looking hair by supporting the scalp.

₹1,800.00 ₹2,150.00 16% Off
06

The Ordinary

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The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 240ml
9.0

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

WITH PLANT-DERIVEDBASED EXTRACTS: Contains Tasmanian Pepperberry a known anti-irritatant, along with aloe and ginseng.
POWERED BY 7% GLYCOLIC ACID: Promotes more even looking skin tone, reduces the appearance of lines, and wrinkles, and boosts radiance.
MULTI-FUNCTIONAL FORMULA: Can also be applied to the scalp to hydrate and rebalance dry scalp skin.
IDEAL FOR EVENING USE: Apply once daily, preferably in the evening, avoiding contact with sensitive areas like the eyes.
EXFOLIATING TONER: Smoothes skin texture, visibly evens tone, and enhances luminosity with daily use.

₹1,275.00
07

The Ordinary

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The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 60ml
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUPPORTS SKIN BARRIER: Ceramides lock in moisture and support the skin’s protective barrier.
REDUCES FINE LINES: Minimizes the appearance of fine dry lines and wrinkles while promoting elasticity and skin smoothness.
PRO-VITAMIN B5: Enhances the skin's moisture retention and supports the formation of essential barrier components like ceramides.
INSTANT HYDRATION: Provides immediate, long-lasting hydration for smoother, plumper, and healthier-looking skin.
5 TYPES OF HYALURONIC ACID: Delivers hydration to multiple layers of the skin, improving moisture retention and skin suppleness.

₹1,800.00
08

The Ordinary

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The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 30ml
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

HIGH-STRENGTH FORMULA: Contains 2% purified Alpha Arbutin, a well-known skin-brightening ingredient, combined with hyaluronic acid for enhanced hydration
EASY TO USE & GENTLE: A water-based, non-irritating formula that is well-suited for daily use to support a more even skin tone.
BRIGHTENS & TARGETS UNEVEN SKIN TONE: Alpha Arbutin 2% + HA brightens skin and reduces the appearance of dark spots, promoting a more even complexion.
BOOSTS RADIANCE & HYDRATION: Improves skin radiance and provides instant and long-term hydration, leaving skin looking brighter and more hydrated.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Always use sun protection during the day when using this product.

₹1,200.00
09

The Ordinary

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The Ordinary Ascorbyl Glucoside Solution 12%, Brightening Vitamin C Serum for Even Skin Tone and Antioxidant Protection 30ml
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

WATER-SOLUBLE VITAMIN C: Formulated with Ascorbyl Glucoside, a derivative of vitamin C that converts into the active form once applied to the skin, which helps minimize the irritation potential.
PROTECTS AGAINST ENVIRONMENTAL DAMAGE: Antioxidant properties help reduce the effects of environmental stressors on the skin.
LIGHTWEIGHT, WATER-BASED FORMULA: Offers a less potent but more stable alternative to direct vitamin C in a gentle, non-irritating formula.
BRIGHTENING VITAMIN C SERUM: Targets signs of aging by brightening and visibly evening out skin tone, and provides with antioxidant protection.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Avoid the eye contour and contact with eyes.

₹1,450.00
10

The Ordinary

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The Ordinary Multi-Peptide + Copper Peptides 1%, Anti-Aging Serum for Fine Lines and Skin Elasticity, 30ml
8.6

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

MULTI-FUNCTIONAL FORMULA: Ideal for those seeking a comprehensive skincare solution that addresses aging, hydration, and overall skin texture.
BOOSTS SKIN FIRMNESS: Combines five peptide technologies, amino acids, and hyaluronic acids and helps to promote smoother, firmer, and more elastic skin.
APPLICATION INSTRUCTIONS: Apply a few drops to the face morning and night. Avoid use with direct acids, retinoids, and strong antioxidants. Patch testing is recommended.
ANTIOXIDANT PROTECTION: Contains copper peptides to help protect the skin from environmental stressors and support a radiant, healthy-looking complexion.
ADVANCED ANTI-AGING SUPPORT: Multi-Peptide + Copper Peptides 1% targets signs of aging, including fine lines and loss of elasticity.

₹2,950.00