10 Best ordinary face serum in India

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Last Updated - 03/04/2026

Best Choice
01

The Ordinary

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The Ordinary Niacinamide 10% + Zinc 1%, Brightening & Smoothing Serum for Blemish-Prone Skin, 30ml
9.9

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

REDUCES PORE VISIBILITY: Clinical testing shows appearance of pores is minimized in 4 weeks, improving signs of congesting.
HYDRATING FORMULA: Lightweight water-based serum that reinforces the skin barrier and provides hydration in as little as 7 days.
CONTAINS NIACINAMIDE & ZINC PCA: High 10% concentration of Niacinamide (Vitamin B3) and 1% Zinc PCA to help control oil in 3 days.
BOOSTS BRIGHTNESS & SMOOTHNESS: Niacinamide 10% + Zinc 1% visibly improves skin radiance and smooths texture in one week.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Patch test before use and avoid broken skin.

₹600.00
02

The Ordinary

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The Ordinary Salicylic Acid 2% Solution, Targeted Serum for Blemish-Prone Skin, 30ml
9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

TARGETS BLEMISH-PRONE SKIN AND UNEVEN TEXTURE: Gently exfoliates, minimizes the appearance of pores, and smooths textural irregularities to reveal clearer, smoother-looking skin.
SUNBURN ALERT: Contains salicylic acid, which may increase sensitivity to the sun. Always use sunscreen and limit sun exposure when using this product.
SQUALANE-BASED FORMULA: Features a squalane and hydrating polyglycerides base, which releases salicylic acid over time for a gentler, more balanced distribution.
SQUALANE-BASED FORMULA: Features a squalane and hydrating polyglycerides base, which releases salicylic acid over time for a gentler, more balanced distribution.
IMPROVES OVERALL SKIN TONE: Reduces the appearance of dullness, and uneven skin tone while promoting a clearer looking complexion.

₹600.00
03

The Ordinary

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The Ordinary Retinol 0.5% in Squalane — Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing, 30ml
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUITABLE FOR INTERMEDIATE USERS: Ideal for those who have built a tolerance to lower-strength retinol, offering an intermediate solution before progressing to higher concentrations.
MODERATE-STRENGTH RETINOL FORMULA: Retinol 0.5% in Squalane targets fine lines, wrinkles, and uneven skin texture, offering moderate-strength retinoid support.
IMPROVES TEXTURE & TONE: Works to even out skin texture and tone, addressing signs of aging such as lines and wrinkles from the loss of collagen and elastin.
CONDITIONS & NOURISHES: Supported with squalane, a conditioning agent that nourishes skin to help target dryness associated with retinol use.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the evening. Use sun protection during the day. Do not use with other retinoid products. Refrigerate after opening.

₹875.00
04

The Ordinary

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The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 30ml
9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUPPORTS SKIN BARRIER: Ceramides lock in moisture and support the skin’s protective barrier.
REDUCES FINE LINES: Minimizes the appearance of fine dry lines and wrinkles while promoting elasticity and skin smoothness.
PRO-VITAMIN B5: Enhances the skin's moisture retention and supports the formation of essential barrier components like ceramides.
INSTANT HYDRATION: Provides immediate, long-lasting hydration for smoother, plumper, and healthier-looking skin.
5 TYPES OF HYALURONIC ACID: Delivers hydration to multiple layers of the skin, improving moisture retention and skin suppleness.

₹1,000.00
Best Value
05

Minimalist

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Minimalist 10% Vitamin C Face Serum | Formulated & Tested For Sensitive Skin with Ethyl Ascorbic Acid & PHA | All Skin Types| Brightening & Hydrating Formula for Unisex, 10ml
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUITABLE FOR ALL SKIN TYPES & INDIAN CLIMATE Formulated to work effectively on dry, oily, combination, and normal skin types, this Vitamin C serum is gentle enough for beginners and suitable for both men and women. Optimized for Indian weather conditions, it helps combat tanning, pigmentation, and pollution-induced dullness, making it an ideal daily Vitamin C serum for glowing skin in humid, hot, or urban environments.
SOOTHES & CALMS WITH CENTELLA WATER Infused with Centella Water known for its anti-inflammatory and skin-repairing properties. Helps calm irritation, redness and sensitivity — making this Vitamin C serum suitable even for sensitive skin.
POWERFUL ANTIOXIDANT PROTECTION Vitamin C acts as a strong antioxidant that helps protect skin from environmental stress, pollution damage and UV-induced oxidative stress. Ideal daily antioxidant serum for urban lifestyle.
LIGHTWEIGHT, FAST-ABSORBING & NON-STICKY Water-light texture absorbs quickly without leaving greasy residue. Perfect for layering under moisturizer and sunscreen. Ideal for AM and PM skincare routine.
IMPROVES UNEVEN SKIN TONE & SKIN TEXTURE Vitamin C supports collagen production, improving overall skin firmness and texture. Skin appears smoother, refined, and visibly more even over time.
HYDRATES & SUPPORTS NATURAL EXFOLIATION Enriched with 1% Acetyl Glucosamine that boosts hydration and supports gentle exfoliation. Enhances brightening results while keeping skin plump, supple and healthy.
EFFECTIVE DARK SPOT & PIGMENTATION TREATMENT Targets dark spots, acne marks, sun spots, and uneven skin tone at the root. Works as an advanced dark spot treatment and uneven skin tone treatment for clearer, more uniform complexion.
CLEAN, SAFE & NON-COMEDOGENIC FORMULA Fragrance-free, silicone-free, sulfate-free, paraben-free, essential oil-free and dye-free. Oil-free, non-comedogenic and hypoallergenic. Dermatologically tested. Formulated at skin-friendly pH 3.9–4.9.
BOOSTS GLOWING SKIN & VISIBLE BRIGHTNESS This powerful Vitamin C serum for glowing skin reduces melanin production, helping fade dullness and tanning while enhancing natural radiance. Experience brighter, more luminous skin with regular use.
10% STABLE VITAMIN C (ETHYL ASCORBIC ACID – COS-VCE) Formulated with 10% Ethyl Ascorbic Acid, a next-generation stable form of Vitamin C closest in molecular size to pure L-Ascorbic Acid. Unlike unstable Vitamin C serums that oxidize and turn yellow, this formula remains potent till the last drop — delivering consistent brightening and glow without degradation.

₹284.00 ₹299.00
06

Minimalist
10% Off

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Minimalist 10% Vitamin C Face Serum | Formulated & Tested For Sensitive Skin with Ethyl Ascorbic Acid & PHA | All Skin Types| Brightening & Hydrating Formula for Unisex, 10ml
9.3

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

SUITABLE FOR ALL SKIN TYPES & INDIAN CLIMATE Formulated to work effectively on dry, oily, combination, and normal skin types, this Vitamin C serum is gentle enough for beginners and suitable for both men and women. Optimized for Indian weather conditions, it helps combat tanning, pigmentation, and pollution-induced dullness, making it an ideal daily Vitamin C serum for glowing skin in humid, hot, or urban environments.
SOOTHES & CALMS WITH CENTELLA WATER Infused with Centella Water known for its anti-inflammatory and skin-repairing properties. Helps calm irritation, redness and sensitivity — making this Vitamin C serum suitable even for sensitive skin.
POWERFUL ANTIOXIDANT PROTECTION Vitamin C acts as a strong antioxidant that helps protect skin from environmental stress, pollution damage and UV-induced oxidative stress. Ideal daily antioxidant serum for urban lifestyle.
LIGHTWEIGHT, FAST-ABSORBING & NON-STICKY Water-light texture absorbs quickly without leaving greasy residue. Perfect for layering under moisturizer and sunscreen. Ideal for AM and PM skincare routine.
IMPROVES UNEVEN SKIN TONE & SKIN TEXTURE Vitamin C supports collagen production, improving overall skin firmness and texture. Skin appears smoother, refined, and visibly more even over time.
HYDRATES & SUPPORTS NATURAL EXFOLIATION Enriched with 1% Acetyl Glucosamine that boosts hydration and supports gentle exfoliation. Enhances brightening results while keeping skin plump, supple and healthy.
EFFECTIVE DARK SPOT & PIGMENTATION TREATMENT Targets dark spots, acne marks, sun spots, and uneven skin tone at the root. Works as an advanced dark spot treatment and uneven skin tone treatment for clearer, more uniform complexion.
CLEAN, SAFE & NON-COMEDOGENIC FORMULA Fragrance-free, silicone-free, sulfate-free, paraben-free, essential oil-free and dye-free. Oil-free, non-comedogenic and hypoallergenic. Dermatologically tested. Formulated at skin-friendly pH 3.9–4.9.
BOOSTS GLOWING SKIN & VISIBLE BRIGHTNESS This powerful Vitamin C serum for glowing skin reduces melanin production, helping fade dullness and tanning while enhancing natural radiance. Experience brighter, more luminous skin with regular use.
10% STABLE VITAMIN C (ETHYL ASCORBIC ACID – COS-VCE) Formulated with 10% Ethyl Ascorbic Acid, a next-generation stable form of Vitamin C closest in molecular size to pure L-Ascorbic Acid. Unlike unstable Vitamin C serums that oxidize and turn yellow, this formula remains potent till the last drop — delivering consistent brightening and glow without degradation.

₹269.80 ₹299.00 10% Off
07

The Ordinary

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The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 30ml
9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

HIGH-STRENGTH FORMULA: Contains 2% purified Alpha Arbutin, a well-known skin-brightening ingredient, combined with hyaluronic acid for enhanced hydration
EASY TO USE & GENTLE: A water-based, non-irritating formula that is well-suited for daily use to support a more even skin tone.
BRIGHTENS & TARGETS UNEVEN SKIN TONE: Alpha Arbutin 2% + HA brightens skin and reduces the appearance of dark spots, promoting a more even complexion.
BOOSTS RADIANCE & HYDRATION: Improves skin radiance and provides instant and long-term hydration, leaving skin looking brighter and more hydrated.
APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Always use sun protection during the day when using this product.

₹1,200.00
08

The Ordinary

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The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 100ml
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

WITH PLANT-DERIVEDBASED EXTRACTS: Contains Tasmanian Pepperberry a known anti-irritatant, along with aloe and ginseng.
POWERED BY 7% GLYCOLIC ACID: Promotes more even looking skin tone, reduces the appearance of lines, and wrinkles, and boosts radiance.
MULTI-FUNCTIONAL FORMULA: Can also be applied to the scalp to hydrate and rebalance dry scalp skin.
IDEAL FOR EVENING USE: Apply once daily, preferably in the evening, avoiding contact with sensitive areas like the eyes.
EXFOLIATING TONER: Smoothes skin texture, visibly evens tone, and enhances luminosity with daily use.

₹900.00
09

The Ordinary

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The Ordinary Multi-Peptide + Copper Peptides 1%, Anti-Aging Serum for Fine Lines and Skin Elasticity, 30ml
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

MULTI-FUNCTIONAL FORMULA: Ideal for those seeking a comprehensive skincare solution that addresses aging, hydration, and overall skin texture.
BOOSTS SKIN FIRMNESS: Combines five peptide technologies, amino acids, and hyaluronic acids and helps to promote smoother, firmer, and more elastic skin.
APPLICATION INSTRUCTIONS: Apply a few drops to the face morning and night. Avoid use with direct acids, retinoids, and strong antioxidants. Patch testing is recommended.
ANTIOXIDANT PROTECTION: Contains copper peptides to help protect the skin from environmental stressors and support a radiant, healthy-looking complexion.
ADVANCED ANTI-AGING SUPPORT: Multi-Peptide + Copper Peptides 1% targets signs of aging, including fine lines and loss of elasticity.

₹2,950.00
10

Minimalist

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Minimalist Oil Control & Anti-Acne 10% Niacinamide Face Serum with Zinc | Skin Clarifying,Blemishes & Pore Care for All Skin Types | 30ml (Pack of 1)
8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

5️⃣ CLEAN, SAFE & NON-COMEDOGENIC Fragrance-free, silicone-free, sulfate-free, paraben-free, essential oil-free & dye-free. Oil-free, non-comedogenic and hypoallergenic formula with skin-friendly pH (5.5–6.5). Ideal serum for oily and acne-prone skin.
4️⃣ STRENGTHENS SKIN BARRIER & REPAIRS DAMAGE Vitamin B3 boosts dermal immunity, repairs sun and pollution damage, and improves overall skin texture. Daily use enhances the skin’s natural defense system while reducing sensitivity and environmental stress impact.
3️⃣ ANTI-ACNE FORMULA WITH ZINC Enriched with Zinc, this anti-acne serum helps fight acne-causing bacteria, calms irritated skin, and prevents future breakouts. The Niacinamide + Zinc combination strengthens the skin barrier and supports faster healing of acne spots.
2️⃣ CONTROLS OIL & MINIMIZES OPEN PORES This lightweight Niacinamide serum balances excess sebum production to prevent clogged pores and breakouts. Achieve a shine-free, matte look while reducing the appearance of enlarged pores, redness, and inflammation.
1️⃣ FADES ACNE MARKS & DARK SPOTS FAST Formulated with high-purity 10% Niacinamide (Vitamin B3), this powerful face serum visibly reduces acne marks, dark spots, acne spots & blemishes in as little as 2 weeks. It improves uneven skin tone and promotes a clearer, brighter complexion with regular use.

₹565.00 ₹599.00